CONTENTS
15
6 First Sip 8 Drink Culture 12 Drinks
13 Marketing Matters It’s the One Shot Shop
Promoting a specialized bar. By Andrew Freeman
15 Scene Taste A Grown-up Taste
D.C.’s approachable cocktail bar. By Ligaya Figueras
18 Scene Cogtogna Trattoria Redux. By Amy Sherman
46 Products
50 Back 2 Basics The Wait
Handling a seating delay. By Sandy Block
FEATURES 39 Creating Valuable Demand
In a down economy, restaurateurs are reaching out to consumers in new and unique ways. By Michelle Paolillo Lockett
42 T e Power of Pairings
45 Cheers Beer Tasting: Bock to Black
Warming lagers for spring. By Lucy Saunders
Cheers (ISSN 1051-564X—USP Number 007-239) is published nine times per year (January/February, March, April, May, June, July/August, September, October, November/December) by The Beverage Information Group, a division of M2MEDIA360, 17 High Street, Norwalk, CT 06851. Periodical Rate Postage paid at Norwalk, CT and additional mailing offices.
POSTMASTER: Send address changes to Cheers, P.O. Box 2123, Skokie, IL 60076-7823 SUBSCRIPTIONS: One-year subscription rates: USA $35.00; Canada $50.00; air mail to other countries $75.00.
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Copyright 2009 by The Beverage Information Group, a division of M2MEDIA360, 17 High Street, Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. The Beverage Information Group, a division of M2MEDIA360, publishes Cheers, Beverage Dynamics, StateWays, Wine & Spirits Industry Marketing, Handbook Advance, Liquor Handbook, Wine Handbook, Beer Handbook and Fact Book.
4 | APRIL 2011 www.cheersonline.com
Unique food and drinks go hand in hand. By Michael Granberry
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