Cheers

™ THE MOST APPROPRIATE GARNISH IS PROBABLY A WINK. Our smooth yet lively agave flavor makes for a devilishly versatile tequila — perfect for chilled shots, sipping straight, or mixing in cocktails. 100% PURO AGAVE. DISTILLED FOR DEVILRY. DRINK RESPONSIBLY. FOR MORE INFORMATION CIRCLE 1 HornitosTM Plata Tequila, 40% alc./vol. ©2011 Sauza Tequila Import Company, Deerfield, IL

• Cover
• First Sip
• Drink Culture
• Drinks
• Marketing Matters
• Scene Taste
• Scene Cogtogna
• Products
• Table of Contents
• Agave Brings its A-Game
• Beer Sommeliers
• Spin Doctors
• Marketing and Promoting Italian Wines by the Glass
• Creating Valuable Demand
• The Power of Pairings
• Cheers Beer Tasting: Bock to Black
• Back 2 Basics