Cheers

Cheers April 2011

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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Low Calories and Prices Taking advantage of customers’ desire to watch their weight and their wallet, Fleming’s Prime Steakhouse & Wine Bar in Illinois recently renewed its annual “5 for 6 ‘til 7” bar menu, with the addition of a 99 calorie cocktail. T e Tickled Pink cocktail (pictured to the right) contains Belvedere Vodka and Mionetto Prosecco, and is one of fi ve cocktails off ered on the menu for $6 every night. T e selection also includes fi ve wines and fi ve appetizers, each only $6. Fleming’s also off ers its signature prime burger on the bargain bar menu, which pairs well with its Guinness on draft, priced at two for $6. THE BEVERAGE INFORMATION GROUP HANDBOOK ADVANCE 2011 Th e Beverage Information Group’s Handbook Advance is the earliest and most comprehensive report on sales and consumption of all three components of the beverage alcohol industry—distilled spirits, wine and beer. Th is essential resource delivers timely and critical information on the most recent beverage alcohol industry developments. Th e new edition features vital brand and category data for 2010 and provides insights into the year ahead. Publication Date February 2011 $895 for Handbook only; $1,065 for Handbook with CD ORDER YOUR COPY OF Handbook Advance 2011 today at www.beveragehandbooks.com and enter promo code H1AM1 or call Cynthia Porter at 630-762-8709 FOR MORE INFORMATION CIRCLE 2 or go to http://oners.hotims.com/35075-002 APRIL 2011 | 9 OUR GENEROUS ANNUAL PARTNERS: ® July 20-24, 2011 Bartenders create unbelievable cocktails on a nightly basis. But once a year, they come together in New Orleans to shake up the entire cocktail industry. Tickets are now on sale for the five days of drink makin’, soul shakin’ good times that is Tales of the Cocktail®. So jo join us for the perfect mix of cocktails, cuisine and culture and let us shake you all week lo to co th long. For tickets and more information about sh shaking things up with us this summer, visit www.TalesoftheCocktail.com. THINGS UP! TICKETS ON SALE NOW!

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