Issue link: https://read.dmtmag.com/i/316641
www.PowersportsBusiness.com Powersports Business • May 26, 2014 • 15 PSB FOCUS Similarly, 60 percent of ATV tires are bought over the counter at dealerships and installed elsewhere, with 40 percent of ATV tires bought 14 • May 26, 2014 • Powersports Business www.PowersportsBusiness.com This issue: Tire & Wheel Next issue: Digital ADP Lightspeed study shows relationship between purchased, installed tires BY DAVE McMAHON EDITOR IN CHIEF The age-old conundrum of whether or not dealers should install tires that are not pur- chased at their dealership may have become easier to answer. Dealers might be making plenty of tire sales, but the next step of install- ing those same tires that they sell leaves plenty of room for improvement, according to a study by ADP Lightspeed provided exclu- sively to Powersports Business. The data orginated with dealers who use the Lightspeed DMS. They combined to sell 843,000 tires from the rolling 12-month period of April 1, 2013 to April 1, 2014. Of those Lightspeed dealers who sell tires that fall into the custom/cruiser/touring seg- ment, 73 percent of the tires that they sell are installed at the dealership. Conversely, 27 percent are sold over the counter and installed elsewhere. Looking at the sport touring segment, less than two out of three tires that are sold by Lightspeed dealers are installed, with more than one out of three tires that are bought at the store being installed elsewhere. For sport bike riders, dealers who use Lightspeed install tires 61 percent of the time, compared to 39 percent that are pur- chased over the counter and not installed at the dealership. Less than half of all scooter tire purchases (46 percent) are bought and installed at the dealership, with 54 percent of tires being pur- chased over the counter. Dual-sport riders get their tires bought and installed at Lightspeed dealerships only 42 percent of the time, while 58 percent of dual sport tires are purchased over the counter and installed elsewhere. Installing tires not always part of the tire sale See ADP Tire, Page 15 73% 65% 61% 46% 42% 27% 35% 39% 54% 58% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Custom/Cruiser/Touring Sport Touring Sport Scooter Dual % Over the Counter % Installed 40% 37% 31% 20% 60% 63% 69% 80% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ATV Road Race Trailer Off-Highway % Over the Counter % Installed ADP TIRE CONTINUED FROM PAGE 14 TIRE TYPE BY PERCENT INSTALLED VS SOLD OVER COUNTER TIRE TYPE BY PERCENT INSTALLED VS SOLD OVER COUNTER Total Tires Sold - 843,000; April 2013-April 2014 Total Tires Sold - 843,000; April 2013-April 2014 Source: ADP Lightspeed P14x20-PSB7-Focus.indd 14 5/14/14 2:11 PM