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AFTERMARKET More Nifty 50 Winners Drag Specialties Seats won a 2014 Nifty 50 Award from Powersports Business for its Touring Seat for Victory Crossroads/Crosscountry. The company's staff gathered at its Rogers, Minn., headquarters. Scorpion Sports, Inc., won a 2014 Nifty 50 Award from Powersports Business for its Scorpion EXO R 2000 helmet. The helmet is part of the company's Signature Series, designed with input from Scorpion's MotoGP riders. The development team at Scorpion includes (from left) Doug Chapman, Edward Wilkinson, Jayson Wickenkamp, Michael MacGregor and Larry Pangilinan. Nifty 50 winners are encouraged to send a team photo with their award to dmcmahon@powersportsbusiness.com. www.PowersportsBusiness.com Powersports Business • May 26, 2014 • 37 Dime City Cycles adds Parts Unlimited as supplier Largo, Fla.-based Dime City Cycles, a parts, accessories and riding gear supplier for vin- tage and modern classic motorcycle enthusi- asts, is announcing a new relationship with Parts Unlimited. This new relationship will afford Dime City Cycles access to an unparal- leled number of products to offer to custom builders, specifically ICON's unique and functional line of motorcycle protective gear and lifestyle related products. The relationship started after a trip by the owners to Portland for The One Show, where ICON was a sponsor. While there, they toured the ICON headquarters and immedi- ately knew that they needed to add ICON and ICON 1000 to their product lineup. "Dime City Cycles and the ICON brand both live by the philosophy of 'Build not Bought,' and we are proud to announce their stocking of ICON and ICON 1000 apparel. DCC is an example of how dealers and companies can showcase motorcycling culture among a new demographic and we look forward to having the ICON lifestyle alongside them," said Joseph Gustafson, marketing communication specialist at ICON Motorsports. "We have always been an admirer of ICON line, but once we met Joe and heard their story, we knew that we had to offer their lineup to our customers. They have always forged their own path with their helmets, apparel, motorcycles and creative output and we like to believe that we have as well," said Jason Michaels, co-founder at Dime City Cycles. In addition to the ICON lineup, Dime City Cycles will have access to hundreds of thousands of other products and brands in one place allowing them to continue to drive efficiencies to their supply chain management creating more value and better availability to their customers. DCC stocks more than 3,000 unique parts in their warehouse, which allows for same-day shipping on more than 95 percent of its orders. MTC VOYAGER INTRODUCES NEW 13-INCH RIM Illinois-based convertible trike kit company MTC Voyager has announced that a new 13-inch chrome rim will be installed on its kits as of mid-May. The company that manufactured the former 13-inch chrome rim is no longer making it; therefore, a new 13-inch chrome rim replaced it. MTC Voyager reports that the newly designed rim is similar looking to the old rim, except the center shape is some- what sharper. HOLDER JOINS K&N EXECUTIVE TEAM AS CHIEF SALES OFFICER K&N announced that Jon Holder will be joining the executive team as chief sales officer. Holder was previously the senior vice president, Sales and Business Devel- opment for MagnaFlow/Car Sound Inc., where he was responsible for all global sales activities. "Mr. Holder has over 20 years of experi- ence working in a variety of industries and roles and will make a great addition to our executive team," K&N CEO Steve Rogers said. "Jon's specific experience in our indus- try, financial background, and international scope make him the ideal person to lead our global sales organization in the future." The company began a formal search for this position in January 2014 when Tim Mar- tin was promoted to chief operations officer and relinquished his oversight of sales in order to focus on his new position. VARTA BATTERIES NOW AVAILABLE THROUGH MAGNUM DISTRIBUTING Magnum Distributing has added the VARTA Premium Absorbent Glass Mat (AGM) Battery Line to its product lineup. VARTA powersports batteries offer 16 dif- ferent group sizes covering more than 90 percent of powersports applications includ- ing; motorcycles, ATVs, snowmobiles, UTVs, scooters and personal watercraft. VARTA AGM powersports batteries are a brand of Johnson Controls, the leading global manufacturer of lead-acid batteries. VARTA batteries are permanently sealed, maintenance- free and nonspillable and they can be mounted at any angle. These ready-to-install power- sports batteries are factory charged in the USA, which makes them ready to go from the shelf to the machine without any extras steps in between. The powerful lineup of VARTA powersports batteries, with AGM technology, is made for active enthusiasts who expect the highest level of performance and durability. Besides having to stock fewer part numbers to cover such a wide spectrum of applications, VARTA batteries offer superior resistance to heat and vibration. Each VARTA battery car- ries a one-year warranty. With VARTA pow- ersports batteries, the customer can take the battery directly from the shelf to their machine without ever having to fill or charge it. DUNLOP NAMED OFFICIAL TIRE OF AMA PRO FLAT TRACK Dunlop has been named the Official Tire of AMA Pro Flat Track for the 2014 season through 2016. At AMA Pro Flat Track Grand Nationals for 2014, Dunlop will take over exclusive sales and service of the product currently produced by The Goodyear Tire & Rubber Company. Throughout 2014, Dunlop will work to industrialize production of the current tire at its Buffalo, N.Y. manufac- turing facility with scheduled production to begin late in 2014. Dunlop has been the official tire spon- sor of AMA Pro Road Racing since 2009 and continues to expand support of professional motorcycle racing in the United States. "We're very excited to have Dunlop on hand at events this season for distribution and ser- vice purposes," said Dan Johnsen, director of AMA Flat Track. Dunlop R&D and race staff will be attending key AMA Pro Flat Track Nation- als throughout the year to support this new aspect of racing tire development. "This is a great way for Dunlop to expand its racing presence," said Mike Buckley, Dunlop vice president of sales, marketing, research and development. "We are excited to tackle this new challenge, and it also serves as further evidence of our commitment to the sport of motorcycle racing in the U.S. From grassroots amateur motorcycle racing to the highest pro levels, to weekend recreational riders, we're committed to developing new generations of motorcycle tires." VP RACING FUELS PARTNERS WITH ISLE OF MAN TT VP Racing Fuels has reached agreement with the Isle of Man Government Department of Economic Development to be the exclusive on-site fuel supplier for the 2014 Isle of Man TT Races fueled by Monster Energy and The Classic TT presented by Bennetts. "VP's reputation for providing the highest and most consistent quality performance fuels along with its logistics expertise made the selection an easy one," said David Cretney, Isle of Man Government Political Member with responsibility for Tourism and Motors- port. "We are delighted to welcome another prestigious partner to our portfolio of blue chip companies." "We're honored that the Isle of Man TT organizers have selected VP to participate in this incredible event," said Jim Kelly, VP's regional manager-Race Fuels for Europe. "We've won there before with TAS Suzuki and look forward to fueling them again along with every team who wants a performance edge and also the ability to get our top quality fuels at the event." PSB DIGEST P37-PSB7-Aftermarket.indd 37 5/14/14 2:26 PM