12 O U T D O O R P O W E R E Q U I P M E N T www.outdoorpower equipment.com
COVER STORY
By Jeff Sheets
Mid-year review
of your dealership
There is power in those numbers
w
ow! Do you feel like the first half of the year has
flown by? If you are like most of the dealers I
talk to, you have been working hard through the
busiest part of the season, and you are ready to
take a vacation. But before you head off for a summer siesta, let me
ask you the following questions: How's business? Is it where you
expected it to be or not? What are the numbers telling you? Where
do you need to go from here? Sometimes, we don't want to see the
numbers because they will tell us things we don't want to know.
But knowing the facts allows us to correct course and helps us
become better business leaders so we can focus on the possibilities
for future growth.
Jerry Clay from Clay's Outdoor Power Equipment in Raleigh,
N.C., is a dealer who knows a tracked number grows. And he knows
the numbers reveal the overall health of his dealership. When Jerry
was recalibrating his business a few years ago, we poured over his
numbers at least once a month. We looked at how the month-end
numbers compared to the goals we set the previous year. "I had
Jerry Clay from Clay's Outdoor Power Equipment in Raleigh, N.C., believes in the power of knowing and tracking his numbers.
