4 O U T D O O R P O W E R E Q U I P M E N T www.outdoorpower equipment.com
Contents:
JULY 2014 | Volume 57 | Number 7
Cover photo provided by Clay's Outdoor Power Equipment in Raleigh, N.C.
features
12 Mid-year review of your dealership
Jeff Sheets, founder and owner of OPE Consulting Services, underscores the
importance of analyzing your numbers from the first half of 2014 — and the
truth behind those numbers — so you can make the necessary second-half
adjustments.
14 OPE Dealer Mid-year Progress Report
OPE surveys dealers on their expectations and results for the first half
of 2014, as well as their second-half strategies and outlooks.
16 Business Management Software System &
Website Services Survey
OPE shares the results of a survey regarding the latest technology and
trends in business management software systems and website services in
the OPE industry.
22 Use paid search to target mobile shoppers
Heather Blessington, ARI's chief marketing officer, instructs you on how to
use paid search to target mobile shoppers.
24 Toro celebrating 100 years
Lessons in building a company that lasts
Founded in 1914, The Toro Company is celebrating its
100th anniversary in 2014.
6 Upfront
8 Anonymous
Distributor
9 Industry News
29 Marketplace
31 Key Distributors
34 Advertisers' Index
departments
products
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by Specialty Information Media at 75 Pike Street, Port Jervis,
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28 Equipment Focus:
Turf Renovators
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34 Product News
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