PowerSports Business

August 11, 2014

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www.PowersportsBusiness.com MOTORCYCLE Powersports Business • August 11, 2014• 25 DIGEST Ray Price H-D sponsors wing cook-off Attendees sampled tasty Buffalo wings from 10 cooking teams during Ray Price Harley- Davidson's annual wing cook-off for charity in July. The event raised more than $3,400 for the Duke Children's Miracle Network and All-Star Ride for Life. Participants donated at least $5 for all- you-can-eat Buffalo wings. The event was co- sponsored by GastroIntestinal Healthcare of Raleigh. While feasting on wings, attendees stopped in next door to Ray Price Triumph to feast their eyes on history at "The Revolu- tion: A Triumph Experience." This museum exhibit showcased the evolution of the British motorcycle from 1902 to 2014. "This was our hottest charity event of the summer with the many different wing recipes enjoyed by more than 400 bikers and their families," said Kris Weiss, director of marketing and promotions at Ray Price Har- ley-Davidson. "We also had 39 participants donate blood to Rex Healthcare." The Triumph Experience featured a museum style exhibit of vintage British motorcycles. Other activities included live music from Dead City Symphony, and a ladies-only Diva Bike Show. Strongwoman Juli Moody, "the human link daredevil," also entertained with her latest feats of strength holding back two motorcycles going 30 miles per hour in opposite directions. POWERSPORT INSTITUTE RECEIVES BIKE DONATION PowerSport Institute has received four Indian bikes from Polaris in order to pro- vide its student with diverse training. Polaris, an education partner of PSI, also will provide PSI students with access to Indian training online and the latest fuel injec- tion diagnostic software. TWOTWO MOTOR- SPORTS AND DUN- LOP PART WAYS Dunlop announced in July that TwoTwo Motorsports' Chad Reed will finish out his season without Dunlop support. Reed was released from his Dunlop contract to pursue an opportunity to expand his relationship with TwoTwo Motorsports' primary sponsor. "Dunlop always encourages the expansion of our sport, especially in the case of a sponsor from outside the motorcycle industry who has the ability to put motorcycle racing in front of a larger audience," said Mike Buckley, senior vice president of sales, marketing and R&D. "Chad is a great competitor, and we wish him well for the 2014 season." BMW MOTORRAD FIRST-HALF SALES SET RECORD BMW Motorrad has achieved an all-time six- month high in the first half of this year. With worldwide sales of 70,978 motorcycles and maxi scooters (previous year: 64,941 units), this amounts to an increase of 9.3 percent as compared to the equivalent period of 2013. A total of 11,827 bikes and scooters were sold in June 2014, a decrease of 5.7 percent compared to the 12,541 units sold in June 2013. "We have achieved an all-time six-month high in the first half of this year. Never before have we sold this many vehicles in the first six months of a year. With an increase of 9.3 percent in the first half of 2014, we remain on course to achieve an all-time sales high for the year as a whole," said Heiner Faust, BMW Motorrad head of sales and marketing. The best-selling model remains the BMW R 1200 GS. Almost 15,000 units were supplied to customers worldwide during the See Digest, Page 28 PowerSport Institute received four Indian Motorcycles from Polaris. Pictured, front row (left), PSI students Ken Ostrolenecki, Chris Peterson and Terry Weitzel. (Back) Ron Radeke, PSI V-twin manager; Sam DePriest, PSI stu- dent; Shaun Perry, PSI student; Tara Ivory, Polaris Industries; Laurie Rengel, Polaris Industries; Roy Mathes Jr., PSI student; and Bernie Thompson, PSI campus director. More than 400 people participated in the annual Ray Price Charity Wing Cook- Off, held in July in Raleigh, N.C.

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