Issue link: https://read.dmtmag.com/i/360137
10 • August 11, 2014 • Powersports Business NEWS www.PowersportsBusiness.com Industrial Distribution from Clarkson Univer- sity in Potsdam, N.Y. LAURA LEMCO, MOTORCYCLE INDUSTRY CONSULTING SERVICES, LLC Laura Lemco grew up in her parents' Honda, Suzuki, Harley-Davidson, and Husqvarna deal- ership. She worked with Ed Lemco throughout the years in the motorcycle consulting busi- ness, taking it over in 2010 as Ed returned to his passion of retailing. Laura focuses on using analytics to improve the decisions dealer principals make every day. She provides certified business appraisals and loves the challenges of helping both buyers and sellers in transitions. Laura is presenting at the Powersports Business Institute @ AIMExpo for the second time. DAVE McMAHON, POWERSPORTS BUSINESS Dave joined Powersports Business as senior edi- tor in 2011, and was named editor in chief in 2012. He manages and facilitates the training session speakers for the Powersports Business Institute @ AIMExpo, as well editorial content for the PSB media platforms, including the magazine, website, e-newsletters and webinars. Dave is presenting at the Powersports Business Institute @ AIMExpo for the second time. MARK MOONEY, PIED PIPER MANAGEMENT COMPANY Mark has been in the motorcycle industry for more years than he wants to admit. He has worked in and run every department in a deal- ership as well as owning his own multi-line dealership. He's experienced the same type of issues we all have had on a daily basis, and there's not much that has happened to you that hasn't happened to him. Currently Mark consults nationally for Pied Piper Manage- ment Company, working with dealerships to maximize performance and profitability. Mark is also a blogger for PowersportsBusiness.com. TIM PARSONS, INTERSTATE NATIONAL CORP. Tim is a corporate trainer with Interstate National and brings more than 25 years of industry experience. He is responsible for the creation, development and instruction of train- ing curriculum and new education programs for automobile, marine, RV and powersports dealerships nationwide. Tim is known for pio- neering new forms of sales and F&I education and training delivery based on current and cut- ting edge technology. NEIL PASCALE, DOMINION POWERSPORTS SOLUTIONS Neil is the communications manager for Dominion Powersports Solutions and works with the industry's dealers and OEMs to improve dealer profitability through edu- cational outreach. Dominion Powersports encompasses a full suite of dealer services that includes DX1, Cycle Trader, PowerSports Net- work, Traffic Log Pro and ZiiOS. Neil also moderates the industry's largest regular webi- nar series called The Pulse. Neil is presenting at the Powersports Business Institute @ AIMExpo for the second time. LESLIE PREVISH, PREVISH MARKETING A rider for more than two decades, Leslie spent 15 years with Harley-Davidson (three retail, 12 corporate) and created Harley's market- ing to women role in 2007. She spearheaded many initiatives, including a Garage Party Campaign that drove 25,000 women to deal- ers. Leslie then crossed over to pedal bikes, leading Trek Bicycle's women's marketing program. She also managed Trek's Town seg- ment, which included electric bicycles. Leslie now helps companies be more strategic with current audiences and targeted with their out- reach campaigns. Leslie is also a blogger for PowersportsBusiness.com. SAMANTHA SCOTT, PUSHING THE ENVELOPE Samantha Scott, APR, is the owner of Pushing the Envelope, LLC, an award-winning mar- keting communications firm servicing clients locally and nationally since 2006. With a team of five, the firm offers comprehensive public relations services, branding, social media strat- egy development and management, marketing communications, media relations, event coor- dination and more. Active in the community personally, Samantha believes in giving back and has made it a part of the company credo. As a result, the firm actively supports numerous area non- profits through pro bono services. The firm has been honored with more than 25 awards for public relations and marketing programs. Samantha has personally been rec- ognized as an outstanding Florida Gulf Coast University alumni, inducted into the Soaring Eagles Society and chosen as a 40 under 40 honoree by Gulfshore Business Magazine for her contributions to the Southwest Florida business and community arenas. She was also recognized by Gulf Coast Business Review's 40 under 40 awards. Samantha is a member of the Florida Gulf Coast University Marketing Depart- ment Advisory Board, president of the Florida Public Relations Association South- west Florida Chapter, past president of the American Advertising Federation South- west Florida chapter, serves on the Digital Design Advisory Board for High Tech North, has served on a number of non-profit boards and is a triathlete in her spare time. Saman- tha is presenting at the Powersports Business Institute @ AIMExpo for the second time. BRAD SMITH, ARI NETWORK SERVICES Brad is vice president of Product Manage- ment at ARI Network Services. Brad has driven the development of innovative website and eCatalog software in the industry for more than seven years, with a specialized focus on helping dealers grow sales through the combination of SPEAKER BIOS CONTINUED FROM PAGE 9 See Speaker bios, Page 11