Issue link: https://read.dmtmag.com/i/360137
www.PowersportsBusiness.com NEWS Powersports Business • August 11, 2014 • 9 Amanda is presenting at the Powers- ports Business Institute @ AIMExpo for the second time. A. JASON BRECKENRIDGE, THE 20 LLC If Ma Bell and Dale Carnegie had a kid, it would've been A. Jason Breckenridge. The fact is, Carnegie's middle name was Breckenridge. That may explain why Jason is a both a natural and gifted trainer, especially on the phone. His approach of keeping it simple and honest with a little twist of human psychology makes it easy for everyone to learn and utilize successfully. Jason is presenting at the Powersports Business Institute @ AIMExpo for the second time. RON CARIKER, 7 MEDIA GROUP Ron is owner/president of 7 Media Group, a mobile marketing firm in the powersports industry. With more than 15 years of experi- ence in both traditional and non-traditional advertising and marketing, Ron has blended his strengths to help clients integrate success- ful mobile strategies into their current, tradi- tional marketing plans. Through innovation, creativity, commitment and superior customer service, 7 Media Group has provided a mobile marketing strategy to more than 50 powers- ports dealers across the U.S. throughout the past five years. CRAIG CERVENKA Craig, known throughout the industry as an expert on product content, e-commerce and search, most recently was senior manager of Business Development at Edgenet, where worked with dealers, OEMs, distributors and manufacturers in a variety of product-related capacities. He is presenting at the Powersports Business Institute @ AIMExpo for the second time. PAULA CROSBIE, ADP LIGHTSPEED Paula has been with ADP Lightspeed for 12 years. In June 2014, Paula was promoted to training consultant, where she will focus on powersports industry best practices. Prior to her promotion, she was a senior trainer and has trained hundreds of dealerships over her many years with Lightspeed. Paula is present- ing at the Powersports Business Institute @ AIMExpo for the second time. SAM DANTZLER, SAM'S POWERSPORTS GARAGE Sam was the kid who grew up down the road from you who was never, ever allowed to sit on a motorcycle. It was an image thing, not a safety thing, so motorcycles and tattoos were forbidden. So, he'd hide issues of Cycle World under his mattress for late-night perusing. Taking off to college in the late '80s, he had secured both a motorcycle and a tattoo by the end of his first day on campus. That's where it started, and he's currently on motorcycle number 58. Sam began working in retail at a sporting goods store as a kid, selling motorcycles in college, and eventually found his way into a job as a retail sales trainer. He found out about LEMCO (Ed Lemco's company) in 1999, and Ed brought him on in 2000. Sam became the director of training for Lemco in 2003, running the nine-month long Management Develop- ment Programs. With financing support from Mark Tkach and Bill Coulter (RideNow), the three bought the company from Ed in 2005, and named Sam as the new CEO. The name changed one year later to RPM Group (named after one of the training modules, Retail Pow- ersports Management). Sam made an attempt to form alliances with OEMs, a constant source of friction for many dealers. While RPMG continued to add new members, Sam created an exclusive program with Michael Lock and Ducati. This was the first genuine attempt he had seen of an OEM truly wanting to help its dealer base through a private 20-Club group (four of them, actually). Assurant then pur- chased RPMG in 2007 in an attempt to launch their products through RPMG venues. When Assurant exited the 20-Club busi- ness in 2009, leaving Sam a free agent, he decided it was a good opportunity to go inde- pendent. Since that time, he's done work with Triumph, Harley-Davidson, Arctic Cat and Polaris, as well as hundreds of independent dealers. Sam started to work on the creation of, and then launched Sam's Powersports Garage on March 1, 2012. Sam "fuels" the site with his experience in the powersports industry and content from the seven 20-Clubs he currently moderates. Sam has been a columnist for Powersports Business since 2012 and is presenting at the Powersports Business Institute @ AIMExpo for the second time. STEVE JONES, GART SUTTON & ASSOCIATES Steve has been in the powersports industry for nearly 40 years. An avid rider, he raced motorcycles for many years. Steve has worked as a technician, service manager, parts man- ager and sales manager. He spent more than 20 years with major powersports manufactur- ers as a field service advisor and as a DSM. Since 2003, Steve has been a consultant, instructional designer, GM and projects man- ager for GSA. He has helped develop training solutions for many major manufacturers and conducted numerous dealership on-site con- sulting sessions. An experienced facilitator, he has spoken on topics such as sales man- agement, parts department management and service department management. Steve is a columnist for Powersports Busi- ness and is presenting at the Powersports Busi- ness Institute @ AIMExpo for the second time. MIKE LEE, GE CAPITAL Mike is the IT Leader for Customer Experience and Collaboration technologies for GE Capital Americas. His team focuses on developing online customer solutions and social media initiatives across 12 businesses. Mike has been with GE Capital for 17 years and has held multiple roles within Information Technol- ogy. Prior to his current role, Mike was the IT Leader for GE Capital Healthcare Finan- cial Services. Mike has a bachelor's degree in See Speaker bios, Page 10