Issue link: https://read.dmtmag.com/i/37034
28 RESIDENTIAL SYSTEMS www.securitysystemsnews.com AUGUST 2011 SECURITY SYSTEMS NEWS Pinnacle launches package for seniors By Tess Nacelewicz OREM, Utah—Pinnacle Security, a summer-model sales company based here, has launched a new “Security Plus” package specifi- cally designed to meet the needs of senior citizens. The company is so sure that seniors will like the package— which includes direct two-way voice communi- cation and an emergency panic button that can be programmed to indicate a medical emergency— that it has extended the legally required three-day contractual cancellation period to 30 days for cus- tomers age 70 and over. Stuart Dean, Pinnacle’s Stuart Dean vice president of corpo- rate communications, told Security Systems News that the extend- ed trial period allows seniors “to see real value in this package.” He said the package was cus- tomized based on feedback from existing senior customers about what features were important to them. “We felt like it was worth packaging and promoting and putting our name to it,” Dean said. The package, which includes the choice of either a smoke or carbon monoxide detector where appropriate, was officially rolled out May 1. “It’s still early,” Dean said in a June 15 interview. “But the initial feedback has been extremely positive. They appre- ciate the extra time they have to evaluate the system.” SSN GUARDIAN Continued from page 27 YOUR DEALER PROGRAM Groff said, sent an email to the company in which he said “it’s saving him tremendous time and money.” Aulbach said D.A.R.T. allows the company to interview prospective deal- ers, and also negotiate with them and sign them up, all via the Internet. “They very rarely should have to touch papers with us,” he said. services so good we use a four-letter word to describe it, FREE! R experience the advantage STABILITY FLEXIBILITY BRANDING TRAINING ALLIANCE Join our dealer program and provide all of your NEW customers with Interactive Services FREE for one year.* As a Monitronics dealer you are able to take advantage of the latest technology and services in the business. 877.289.0899 CALL NOW *Learn more about Monitronics and our dealer program at Monitronics.net. This offer is limited to dealers signing with Monitronics in 2011 and expires September 30, 2011. Monitronics will not charge interactive services rate to qualified dealers and/or their customers for 12 months, upon contract signing. Other conditions may apply, call us today for more details. 877.289.0899 S Dealers traditionally have worked in a mode whereby they sold accounts for a week or more until they collected enough paperwork to “bun- dle it all up, hand it to UPS, pay the shipping charge and send it to us,” Aulbach said. Now, he said, no mat- ter how few or how many accounts they sell each day, they can immediately upload those contracts and the com- pany gets them right away. “They no longer have shipping charges, and we can immediately begin the audit and funding process for those accounts,” he said. SSN BATES Continued from page 27 The purchase of Winchester was announced June 23 by the Davis Mergers and Acquisitions Group of Long Grove, Ill., which facil- itated it. Terms were not dis- closed. Bates said Bates Security, which serves central and northern Kentucky, made a small acquisition of about 40 accounts last summer and then on April 1 of this year acquired Bass Ser- vices, an alarm company in Lex- ington, gaining about 500 mostly residential accounts. “We have very strong organic Jeremy Bates OFFER EXPIRES SEPTEMBER 30, 2011 growth year after year,” Bates said, “but we’ve identified this as a good solid way to grow our company if the right acquisition comes along.” Are there more acquisitions in Bates Security’s future? “We’re always looking,” Bates said. SSN I F E A N T R E C I E E R V Y R E ACTIVE S FOR 1 E