PowerSports Business

November 3, 2014

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w w w . p o w e r s p o r t s b u s i n e s s . c o m NEWS: LeMans names new VP of sales . . . . . . . . . PAGE 3 FINANCE: MotoLease forms new partnership . . . . . . PAGE 13 SNOW: Snow shows see enthusiastic riders . . . . . PAGE 36 AFTERMARKET: StreetFX cuts down on SKUs . . . . . . . . . . . PAGE 37 The annual Powersports Business State of the Industry webinar will be held Wednesday, Nov. 12 at 1 p.m. Central. The webinar, sponsored by MB Financial Bank, will feature industry experts who will take a look back at the industry in 2014, and look ahead to 2015. Featuring data providers from the 2014 PSB Market Data Book, the webinar annually provides intelligence available only by attend- ing the webinar. Among the topics to be discussed are new and pre-owned sales, financing and dealer metrics. PSB editors Dave McMahon and Liz Keener will host the webinar. Indus- try members can register for free at http://bit.ly/PSBWebinar. INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE Always learning The 2014 Powersports Business Institute @ AIMExpo offered dealers useful education. SEE PAGE 26 HOTNEWS Taking risks Risk Racing has fun with its marketing, using entertaining videos and a new line of gear. SEE PAGE 20 Purpose-built Ariens Company partners with Polaris on a side-by-side designed for contractors. SEE PAGE 24 Powersports Business announced its 2014 Power 50 dealerships last month during during a dinner and awards presentation sponsored by National Powersport Auctions (NPA) at the Orange County Convention Center in Orlando, Fla., as part of the American Interna- tional Motorcycle Expo (AIMExpo). For the second year in a row, Go AZ Motor- cycles in Scottsdale, Ariz., was named the No. 1 dealer. With its second consecutive No. 1 selec- tion, Go AZ becomes the inaugural member of the Power 50 Hall of Fame as a two-time winner. "Go AZ Motorcycles debuted at No. 1 on our Power 50 list last year, and the dealership simply built on its operational success over the past year," Powersports Business editor in chief Dave McMa- hon said. "Go AZ and the other members of the 2015 class set themselves apart with unmatched attention to customer service and providing cus- tomers with an optimal retail experience." Go AZ Motorcycles retails on a campus that includes three separate buildings for its brand lineup of Aprilia, BMW, Ducati, Honda, Kawasaki, KTM, Piaggio, Triumph, Ural and Vespa. A fourth structure serves as corporate headquarters for Go AZ parent company YAM Worldwide founder Bob Parsons, as well as a rider training facility and a below-ground inventory storage facility. The ever-expanding complex will soon have a fifth structure. Go AZ made a significant investment in See Power 50, Page 9 PSB: FOCUS Helmet/Apparel SEE PAGE 17 See Hot News, Page 3 November 3, 2014 • Volume 17, Number 14 • $3.99 Holds steady as No. 1 dealer Powersports Business industry webinar set for November 12 View the full list of winners - Page 6 1) Go AZ Motorcycles — Scottsdale, Ariz. 2) Freedom Powersports — Weatherford, Texas 3) Adam Smith's Texas Harley-Davidson — Bedford, Texas 4) New York Motorcycle — Queens Village, N.Y. 5) Coleman PowerSports — Falls Church, Va. 2014 POWER 50 TOP 5 DEALERS Jim Woodruff, COO of National Powersport Auctions, congratulated the Power 50 dealers. Powersports Business editor in chief Dave McMahon presents the 2014 Power 50 No. 1 dealer award to Gina Marra of Go AZ Motorcycles.

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