Issue link: https://read.dmtmag.com/i/410969
FOCUS PSB Helmet & Apparel www.PowersportsBusiness.com Powersports Business • November 3, 2014• 21 everyone by jumping out and yelling "Hump Day" and another in which a staffer claims he's the father of her baby. And, the group filmed an "All About That Risk," video, a spoof of the popular "All About That Bass" song by Meghan Trainor. The song was written and sung by a Risk employee. With all that creativity, it's no surprise Risk Racing was able to conceive of its apparel line, which is also aimed at marketing the brand. "As a smaller company and with the type of the product that we design, a lot of it's hidden," Burry said. "A lot of our customers were just requesting something." To appease its brand loyalists — and to increase brand awareness at the track — Risk Racing developed a line of high-quality gear. Among the features are high-quality fabric, convertible venting, stylized differences from competitive gear, breathable and moisture- wicking materials, real leather on the inner knee and room for knee braces. There's also waist adjustability in the pants, which allows rider to wear one size of pant, whether they're wearing pads, a kidney belt or no protection. "All the guys gave great feedback, saying it's as good as any gear that they've ever ridden with," Burry said. Year 1 of the new gear went so well that Risk added to the line in 2015, showcasing the Vec- tor MX jersey and pants and Carbide Gloves at AIMExpo. "Our goal was just to continue to grow our banding, give some of our core customers some gear and just learn about it and keep growing our brand," Burry explained. Though Risk has already shown how inno- vative it is with product and marketing, the company, which will be celebrating its 10th anniversary next year, has big plans to continue to grow its line and to bring new, unique parts and accessories to market. "We've got more ideas and designs than we know what to do with," Burry said. "I think the more things we have in our basket, the stronger the brand is." PSB RISK RACING CONTINUED FROM PAGE 20 Risk Racing's new Vector MX gear is made of lightweight, four-way stretch materials. tunnel for maximum aerodynamic perfor- mance, ventilation and noise reduc- tion. The variable position spoiler mounted at the rear of the helmet allows riders to adjust the airflow over the helmet to match their riding position. The shape offers excellent sta- bility at speed, leading to greater rider confidence and comfort. The SR1 is constructed from Schuberth's patented S.T.R.O.N.G fiber material with carbon reinforcements and specially optimized EPS foam for extremely lightweight protection. The patented anti roll off system, or A.R.O.S., prevents the helmet from rolling off the rider's head in the event of a crash. The interior liner is removable, washable, wicking and anti- odor, and as with all Schuberth motorcycle helmets, the SR1 also features reflective accents for maximum visibility at night. It's DOT and ECE certified and has an MSRP of $899. BELL UNVEILS MOTO-9 FLEX MOTOCROSS HELMET Bell Helmets has introduced the Moto-9 Flex, its newest motocross helmet offering a radical advancement in managing energy across the wide array of impact scenarios common with off-road motorcycling. At the heart of the Moto-9 Flex is Bell's exclu- sive "progressive layering" technology — a system of three unique protective materials, each designed to address specific impact velocities while simultaneously working in harmony to deliver Bell's most comprehen- sive level of protection available today. With helmet manufacturers recently touting innovations for specific scenarios, such as low speed or rotational impacts, Bell has created a helmet that effectively addresses various possible scenarios, including high, medium or low speed, or rotational impacts. In off-road rac- ing, where a bevy of impact sce- narios are pos- sible, it seemed only logical for Bell to develop a helmet that effec- tively addresses many potential impacts. It's available in sizes XS-XXL and will retail for $599.95. PSB DIGEST cont. from page 19 ing, where a bevy only logical for Bell to develop a helmet that effec- tively addresses many potential Bell's Moto-9 Flex Schuberth's new black and white SR1.