Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.
Issue link: https://read.dmtmag.com/i/41812
GIE+EXPO 2011 SPECIAL PREVIEW Dealer Resource Pavilion New Dealer Resource Pavilion to provide wealth of knowledge T he brand-new Dealer Resource Pavilion at the 2011 Green Industry & Equipment Expo (GIE+EXPO) Thursday, Oct. 27, through Saturday, Oct. 29, will combine education for dealership owners and managers, a dealer-only lounge and Internet Café, new products, and best- practice advice for managing your service center. Only dealers, distributors, retailers and technicians will be admitted to this fea- ture area, which will be located on the show floor. Dealers of all sizes will benefit from a variety of resources and programs available through this outstanding education pro- gram. Education sessions for owners and managers will be led by Bob Clements, who has earned a reputation as the go-to consultant for building profitability in outdoor power equipment dealerships. In addition to benefiting from Clements' ex- pertise, dealers will have the opportunity to participate in sessions by the North American Equipment Dealers Association (NAEDA) on marketing through social media, as well as legal issues of running a dealership. On Friday morning, partici- pants can learn from other dealers in roundtable breakfast discussions, sponsored by Stihl and Gravely. "Dealers have to learn to think differ- ently about their business in order to be successful," said Clements. "An outdoor power equipment dealership can be the most profitable business out there if they run it right. During GIE+EXPO, dealers can learn how to make more money." Highlights of the Dealer Resource Pavil- ion will include: • Education for dealership owners and managers • Dealer Resource Roundtable Breakfast • Dealer-only lounge • Internet Café • New products and tips for running an efficient service department • Best-practice advice In the service department area of the pavilion, dealers will be exposed to the lat- est information and products to help turn their dealerships into strong profit centers. Clements and his team will provide tours of the service department, demonstrating tech- niques on improving the performance of the technicians. From compensation pro- grams, software, workbenches and lifts, at- tendees will learn tips on how to move a service department to the next level of performance. Following is the schedule of education Bob Clements Bob McCann for dealership owners and managers (all ses- sions are free with tradeshow admission un- less otherwise noted): THURSDAY, OCT. 27 10:30-11:30 a.m. "Legal Issues Facing Today's OPE Dealers" Gary L. Antoniewicz, Boardman Law Firm LLP In this interactive workshop, Antonie- wicz will talk about current issues facing OPE dealerships from the manufacturers, government and consumers, and he will an- swer any questions dealers have regarding specific issues they are facing. 2-3:30 p.m. "Generating and Managing Online Leads for Higher Sales Conversion Rates" Bob McCann, director of education, ARI Gary L. Antoniewicz 20 Sabrina Sebastian OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com Most dealers have websites that aren't