Outdoor Power Equipment

September 2011

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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Contents: Exposition Center. 18 20 24 GIE+EXPO Daily Schedule Know when and where to be at all times during the three-day show with this handy one-page schedule. GIE+EXPO Dealer Resource Pavilion Get the scoop on why the brand-new Dealer Resource Pavilion will be a must see for all dealers. GIE+EXPO and Hardscape North America Exhibitors Find out which companies are planning to exhibit and where (by booth number) at GIE+EXPO and Hardscape North America. FEATURES 28 Equipment Trends 2011 shares the results of a survey recently conducted by sister publication major world factors and events have impacted the Green Industry in 2011. 36 Five often untold things to expect when launching your Facebook page Les Robinson, social media specialist, Stihl Inc., tells you a handful of things that you likely won't hear from others when it comes to starting a Facebook page. DEPARTMENTS 6 Upfront 8 Anonymous Distributor Building a successful business requires a lot more than just passion. 10 Industry News 46 Marketplace 47 Key Distributors 50 Advertisers' Index 4 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is pub- lished monthly by M2MEDIA360, a Bev-Al Commu- nications, Inc. company, at 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771.For subscription information and requests, call Sub- scription Services at (845) 856-2229. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. Single copies or back issues, $8 each US; $12 Canada/Foreign. Sourcebook $15. Periodicals postage paid at Park Ridge, IL, and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2011, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re pro - duced or photocopied in any form without the written permission of the publisher. regarding how 44 New Products 42 Portable Power: Oils & Lubricants PRODUCTS SEPTEMBER 2011 | Volume 54 | Number 9 Cover photos provided by the Green Industry and Equipment Expo (GIE+EXPO). GIE+EXPO 2011 SPECIAL PREVIEW EDITION 16 GIE+EXPO Show Preview Editor Steve Noe provides a sneak peek at what to expect at the fifth annual Green Industry and Equipment Expo (GIE+EXPO 2011), slated to take place Oct. 27-29 at Louisville's Kentucky 38 Mowers and More: Powersport & Utility Vehicles OPE Landscape and Irrigation OPE

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