Issue link: https://read.dmtmag.com/i/428510
A s part of a new owner-operator awareness campaign, Webasto has been invited to educate stu- dents at U.S. Truck Driving Training ^ĐŚŽŽůƐĂďŽƵƚŝĚůĞͲƌĞĚƵĐƟŽŶĂŶĚĨƵĞůͲ saving technology. As the North America Class 8 truck population and demand for truck drivers continues to increase, Webasto Thermo & Comfort North America decided to take a unique approach in reaching new driv- ers. Webasto has partnered with United States Truck Driving Training Schools (USTDTS) to develop and deliver a cur- riculum to educate truck driving students about how to save money on fuel and better the environment with idle-reduc- tion technology. /ŵƉĂĐƟŶŐƚŚĞ/ŶĚƵƐƚƌLJ With this new partnership, Webasto will be a primary educational resource for truck driver awareness regarding fuel HIÀFLHQF\ DQG HQYLURQPHQWDO LPSDFW reaching over 1,000 new drivers each year. "The entire team here at Webasto Thermo & Comfort North America is ex- cited to pioneer this program with such a reputable educational organization," said Webasto Thermo & Comfort North Amer- ica President & CEO, Dr. Rolf Haag. "Over the last 20 years, USTDTS has placed over 90 percent of their students into the truck driving workforce with VRPHRIWKHLQGXVWU\·VODUJHVWÁHHWVµ dƌĂŝŶŝŶŐdƌĂŶƐƉŽƌƚĂƟŽŶdžƉĞƌƚƐ USTDTS was established in 1994 and has provided training to over 15,000 men and women. New students enter the program each week. The idle-reduc- tion curriculum will be taught to all new students, allowing them to become ex- perts on idle-reduction technology and fuel savings at the beginning of their new careers. With a serious truck driver shortage in the United States, now is the time for people to begin their education, OHDUQWKHPDQ\EHQHÀWVRIEHFRPLQJD transportation expert and get on the road in a growing high-paying industry. "We are eager to develop this new aspect of our curriculum," said USTDTS President, Joseph LaBarge. "It is excit- ing to be able to educate students on WKHLPSRUWDQFHRIIXHOHIÀFLHQF\DQGLGOH reduction. With the cost of fuel, this tech- nology will truly impact their bottom line." The new curriculum was integrated into USTDTS classrooms beginning Sept. 29. Webasto has equipped the VFKRRO·VWUDLQLQJYHKLFOHVZLWKDQ$LU7RS 2000 ST Bunk Heater and Thermo Top C Engine Pre-heater. Between the core curriculum and hands-on learning out- side of the classroom, students will get in the habit of using the technology and become advocates of idle reduction on their own. X To learn more, visit www.Webasto. com or www.USTDTS.com. Beat School Webasto Partners with Truck Driving School to Raise Awareness with Future Drivers 28 www.studentdriversplacement.com December '14