Issue link: https://read.dmtmag.com/i/428510
W h ile it's not uncommon to learn of a new website from one of the younger and/or more tech-oriented companies in the trucking business, it's rare that a fresh presence on the Web can trace its heritage back nearly 150 years. But as the website for a sixth- ŐĞŶĞƌĂƟŽŶĨĂŵŝůLJͲŽǁŶĞĚĂŶĚŵĂŶĂŐĞĚ ďƵƐŝŶĞƐƐ͕ǁǁǁ͘ďĞƩƐϭϴϲϴ͘ĐŽŵďƌŝŶŐƐŽůĚ and new together in the centerpiece of ĂŶĞǁďƌĂŶĚŝŶŐŝŶŝƟĂƟǀĞŝŶƚĞŶĚĞĚƚŽƌĞͲ introduce the historic company to custom- ers, prospects and the general public. The story begins when William Michael Betts, a talented English steel craftsman, sailed to the United States in 1860 in search of new opportunities. The country was then divided by war, but Betts was not deterred from his quest to pioneer spring manufac- turing west of the Mississippi. After the war subsided, he set sail again around South America to make port in the bustling city of San Francisco. There he would open his own shop, originally named Betts Spring Co., making springs for car- riages, streetcars and wagons of every NLQG,WGLGQ·WWDNHORQJEHIRUH%HWWV6SULQJ Co. became a well-known and respected business. For over 145 years, the company has practiced the mission of its founder by "Building Well, Serving Better." From its HDUO\VWDUWDVWKHÀUVWVSULQJPDQXIDFWXUHU in the Western United States, Betts has GHYHORSHGLQWRDGLYHUVLÀHGFRQFHUQWKDW serves heavy-duty transportation, aftermar- ket automotive and other industrial sectors with innovative products made in the United States. Formerly known as Betts Spring Co., Betts Co. announced its new name in Feb. 2013. Acknowledging the historic roots of its founding in 1868, the company also adopt- ed a new corporate tagline: "Improving the Way Things Move Since 1868." The 1868 IRXQGLQJGDWHDOVRÀJXUHVSURPLQHQWO\LQ the new www.betts1868.com website ad- dress. "Now well into our second century, Betts Company has a long history of providing component parts and services for transpor- tation and other industrial applications of the highest quality and at superior value," said Betts Co. Vice President Bill Betts. "We are committed to improving the quality of life for our associates, customers and sup- pliers, maintaining high standards of ethical conduct and conserving our irreplaceable environment." The Betts Co. home page includes links to the websites for its three operating divi- sions, Betts Spring Manufacturing, BettsHD and Betts Truck Parts & Service. Visitors to the website can download information including a new corporate brochure and video, or sign up to receive the Betts Co. e-newsletter. X Check it out at www.Betts1868.com on the web. Roads Web By Tom Kelley 30 www.studentdriverplacement.com December '14 Old Meets New New Website For One Of The Industry's Oldest Suppliers