www.cheersonline.com
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May 2015 •
CONTENTS
May 2015 • Vol. 26 No. 4
On The Cover :
Andy Cagle, co-owner of the new Inner
Circle Vodka Bar in Tulsa, OK.
Photography by John Amatucci.
36
24
40
28
features
18
3
May 2015 •
20 Sauvignon Blanc For Summer
The versatile white varietal is a perfect match for seasonal menus
By James Scarpa
28 SPECIAL REPORT: Introducing the
Growth Brands Hall of Famers
We welcome eight brands that have shown sustained
growth for nearly two decades into our new Hall of Fame
By Jeremy Nedelka
32 Building a balanced beer selection
9 Tips to make your brew program more competitive
By Erika Bolden
36 Match Game
Experts share pairing strategies for cocktails and food
By Kelly Magyarics
40 The lowdown on LTOs
How limited-time offerings help generate buzz—and profi ts
By Kyle Swartz
18
Everybody
loves vodka
Whiskey may be gaining
ground, but even craft cocktail
purists are embracing the
popular white spirit
By Thomas Henry Strenk
COVER STORY