Cheers

Cheers May 2015

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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www.cheersonline.com 3 May 2015 • CONTENTS May 2015 • Vol. 26 No. 4 On The Cover : Andy Cagle, co-owner of the new Inner Circle Vodka Bar in Tulsa, OK. Photography by John Amatucci. 36 24 40 28 features 18 3 May 2015 • 20 Sauvignon Blanc For Summer The versatile white varietal is a perfect match for seasonal menus By James Scarpa 28 SPECIAL REPORT: Introducing the Growth Brands Hall of Famers We welcome eight brands that have shown sustained growth for nearly two decades into our new Hall of Fame By Jeremy Nedelka 32 Building a balanced beer selection 9 Tips to make your brew program more competitive By Erika Bolden 36 Match Game Experts share pairing strategies for cocktails and food By Kelly Magyarics 40 The lowdown on LTOs How limited-time offerings help generate buzz—and profi ts By Kyle Swartz 18 Everybody loves vodka Whiskey may be gaining ground, but even craft cocktail purists are embracing the popular white spirit By Thomas Henry Strenk COVER STORY

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