12 JULY 2015 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
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COVER STORY | Technology Trends
For the third consecutive year, Outdoor
Power Equipment (OPE) conducted a Q&A
survey of many of the leading business
management software system and website
services providers to keep you up to date on
the latest computer technology trends in the
OPE industry.
Our questions followed by their written
responses, in the order they were received
May 12-21, 2015, are as follows:
JAMES HILL
ENDEAVOR WEBSITE PLATFORM
PRODUCT MANAGER
ARI NETWORK SERVICES, INC.
(MILWAUKEE, WIS.)
OPE: What is the latest OPE industry-specific
news about your company?
James Hill: ARI Network Services, Inc.
recently launched its Endeavor website
platform at GIE+EXPO 2014. Endeavor
provides websites with an updated look
and feel, as well as a comprehensive service
manager. Plus, Endeavor sites are mobile-
friendly — they offer dealers a dedicated
mobile site; an administration panel com-
patible with phones and tablets; and access
to ARI Mobile, an all-new inventory app
that helps dealers load inventory to their
website in seconds via their mobile devices.
OPE: What is trending when it comes to web-
site services for the OPE industry, and what
factors are driving these trends?
James Hill:
Trend #1: Mobile and tablet adoption
by Internet users is driving an intense focus
on mobile website presentation. Google's
latest round of updates indicates that if your
website isn't mobile friendly, your site will
rank poorly compared with those that are
ready for mobile visitors.
Trend #2: Integration drives efficiency
and helps transfer information without
duplicated efforts. Look for business systems
and service providers that integrate, so you
Business Management
Software Systems &
Website Services survey
