Outdoor Power Equipment

July 2015

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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ARI Network Services, Inc. announced on May 7 the release of ARI Mobile Version 2.0, now available for both iOS and Android. The award-winning ARI Mobile app is available as an add-on to ARI's award- winning dealer website platform and allows dealers to quickly and easily add new inventory to their websites, optimize inventory listings, and syndicate content to third-party sales channels. Building upon the success of the product's initial launch in October 2014, ARI Mobile Version 2.0 highlights include: Eliminates the need to use a computer to manage inventory — an industry first. Easily match new inventory to ARI's data library to auto-populate stock photos and OEM specifications. NEW: Enhanced search tool allows users to search their entire inventory by partial stock or VIN number. NEW: All units with page views within the last 30 days will now report their 30-day hit count within ARI Mobile, helping dealers identify their most popular inventory. Upload unique inventory photos directly from a phone or tablet's camera, eliminating tedious photo transfers via a desktop computer. NEW: Streamlined image management enables users to select multiple photos at the same time from the existing gallery, and 2 new action buttons make it easy to manage new and existing photos. NEW: Updated tablet user interface allows users to use the app in either landscape or portrait orientation. Assign units to a dealer's website, showrooms and third-party sales channels, including ARI Inventory powered by LotVantage, CarSoup and CycleTrader. Sort inventory by recently added or filter to find incomplete listings and fill in missing details, including photos, colors, stock numbers and more. Share listings via email, text message or social media channels. "ARI Mobile offers dealers an innovative new tool that puts complete control of their dealership's major unit inventory in the palm of their hand," said Brad Smith, ARI vice president of product management. "With 81 percent of shoppers researching major purchases online before visiting a store, according to GE Capital Retail Bank research, it's critical for dealers to list their full inventory online to capture consumer interest and drive in-store traffic. ARI Mobile presents a significant value to dealers, allowing them to keep major unit inventory up-to-date in a fraction of the time." Dealers interested in learning more about ARI Mobile can call ARI at (800) 755-6040 to subscribe and connect ARI Mobile to their ARI- powered dealer website. NEW PRODUCTS PRODUCTS PRODUCT NEWS 28 JULY 2015 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com Rotary's line of Copperhead mower blades is now available with a new display stand for easy access, high visibility and point-of-sale impact. The stand will accommodate 18 different mower blades, plus an extended rack for blades that are more than 30 inches long. The stand also displays 11 different edger blades and features additional storage underneath. Constructed of high-quality steel, the stand measures 78 inches tall by 37 inches wide by 28 inches deep. Rotary's new Copperhead brand is featured prominently on the display sign connected to the stand. Blades are sold separately. Rotary is offering 30 new Copperhead mower blades in its 2015 master parts catalog, including high-lift, low-lift and commercial- strength mulching blades. New blades are available for many popular brands, including BOB-CAT, Dixie Chopper, Exmark, Ferris, Gravely, Husqvarna, John Deere, Kubota, Murray, Snapper, Scag and Stiga. Backed by an exclusive parts warranty that ensures quality and performance, Rotary offers a wide range of outdoor power equipment parts for lawn mowers, trimmers, brush cutters, chain saws, pressure washers, snow blowers, garden tillers and more. The 2015 master parts catalog is free for servicing dealers and distributors. Call (800) 841-3989 or visit rotarycorp.com. Rotary offers new display stand for Copperhead mower blades ARI announces release of ARI Mobile Version 2.0

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