CONTENTS:
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S.
Pat. & T.M. Off.) is published monthly by EPG Media and Specialty Information
at 75 Pike Street, Port Jervis, NY 12271. POSTMASTER: Please send change of
address to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. For
subscription information and requests, call Subscription Services at (847) 763-
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Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2015, OUTDOOR
POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form
without the written permission of the publisher.
4 JULY 2015 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
JULY 2015 | Volume 58 | Number 7
12 Business Management Software
Systems & Website Services survey
Outdoor Power Equipment shares the findings of its recently
conducted Q&A survey of several business management system
and website services providers regarding the latest computer
technology trends in the OPE industry.
20 How to incentivize your employees
Jeff Sheets, founder and owner of OPE Consulting Services, offers
sound advice on why and how you should establish an employee
reward program.
22 Does your e-newsletter deliver?
9 tips to make over your dealership's e-newsletter
Colleen Malloy, ARI's director of marketing, helps you with
making sure that your e-mail marketing connects with your
audience and drives shoppers to your website and your
brick-and-mortar store.
6 Upfront
7 Anonymous Distributor
8 Industry News
11 Financial News
32 Marketplace
33 Key Distributors
34 Calendar of Events
34 Advertisers' Index
24 Equipment Focus:
Turf Renovators (Aerators,
Dethatchers, Seeders & Topdressers)
28 Product News
FEATURES
DEPARTMENTS
PRODUCTS
20
Cover image ©istockphoto.com/PhotoInc
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