COVER STORY By Curt Larson
TARGETED MARKETING STRATEGIES
how you will approach this task. Careful planning and discipline will be required as you commit your marketing strategy to paper.
S
Goals First, ask yourself, "What are my goals?" Is it growth in sales
or service volume? Is it support to a new showroom product or distributor program? Is it adding a new commercial product or accessory line? Is it support to a local mass retailer? Or is it simply getting more traffic and closing a higher percent of sales?
Goals must be defined, written on paper, and shared with
your team of employees. People rally around goals and work diligently to achieve them if you share your vision.
Goals should be measurable weekly,
trategy is the thoughtful planning and design to achieve business success. Marketing strategies comprise the mix of promotion and direct sales tactics to achieve your growth plan. There is nothing accidental about
monthly, quarterly and yearly. "What gets measured will be accomplished." This is a good standard to embrace.
Strategies and tactics Marketing strategies and the marketing promotion plan are
supported by tactics. The day-to-day tactics get us to our goal and support the growth we project.
Goals must be defined, written on paper, and shared with your team of employees. People rally around goals and work diligently to achieve them if you share your vision.
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