Outdoor Power Equipment

June 2012

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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Upfront Encouraging signs A Editor Steve Noe snoe@m2media360.com s the first half of 2012 draws to a close, I'm pleased to share some positive news about our industry. The Toro Company and Deere & Company recently announced record- setting results for the second quarter. Toro also announced that despite anticipating challenges, it now has higher expectations for the year. Details of both announcements are as follows: On May 24, Toro reported net earnings of $68.8 million, or $2.26 per share, on net sales of $691.5 million for its fiscal second quarter ended May 4. In the comparable fiscal 2011 period, the company delivered net earnings of $60.3 million, or $1.88 per share, on net sales of $631.6 mil- lion. For the first six months, Toro reported net earnings of $88.7 million, or $2.91 per share, on net sales of $1,115.3 million. In the comparable fiscal 2011 period, the company posted net earnings of $77.5 million, or $2.41 per share, on net sales of $1,014.8 million. "We delivered another quarter of strong sales and earnings growth, accelerated by our new product portfolio and the early start to spring and favorable weather conditions across much of the U.S., " said Michael J. Hoffman, Toro's chairman and chief executive officer. "Turf is growing — driving sales of residential mowing products, and golfers are playing more golf — contributing to revenue for golf courses and improving their ability to invest in new products. Our golf, landscape and grounds, and micro irrigation businesses in the U.S. have had a very strong first six months, which has offset challenges in our international business created by the economic issues in Europe. " "While a portion of our results was the benefit of an accelerated spring, we are hopeful the early start will extend the selling season and drive incremental sales," added Hoffman. "Our prod- uct lineup is strong, our core businesses are well positioned, and our investments in light construc- tion, hardscapes and rental products will contribute to future growth. We are raising our outlook for the year, even against a backdrop of a challenging sales environment in Europe, and an antici- pated soft snowthrower pre-season ahead of us." Toro now expects revenue growth for fiscal 2012 to be about 7 to 8 percent and net earn- ings to be about $4.30 per share, which includes the $0.15 to $0.20 negative earnings per share impact for investments related to its Astec and Stone product line acquisitions. As reported May 16, net income attributable to Deere & Company was $1.056 billion, or $2.61 per share, for the second quarter of 2012 ended April 30, compared with $904.3 million, or $2.12 per share, for the same period last year. For the first six months of 2012, net income attributable to Deere & Company was $1.589 bil- lion, or $3.91 per share, compared with $1.418 billion, or $3.32 per share, last year. Worldwide net sales and revenues increased 12 percent, to $10.009 billion, for the second quar- ter and rose 12 percent to $16.775 billion for six months. Net sales of the equipment operations were $9.405 billion for the quarter and $15.524 billion for six months, compared with $8.328 bil- lion and $13.841 billion for the same periods last year. "John Deere is well on its way to a year of outstanding performance after reporting an eighth consecutive quarter of record earnings," said Samuel R. Allen, chairman and chief executive officer of Deere & Company. "Our results are a reflection of positive conditions in the global farm econ- omy, which is continuing to show impressive strength and endurance. Deere is gaining new cus- tomers throughout the world, who are responding with great enthusiasm to our innovative lines of equipment." At the same time, Allen noted, the company is successfully managing major new-product launches featuring advanced engine-emission technology, while significantly expanding its global market presence. "Skillful execution of our operating plans is helping Deere capitalize on today's strong farm economy and meet the world's growing need for productive machinery, " he added. How has your dealership fared in the first half of 2012, and what are your expectations for the second half of the year? Please let me know by dropping me an email at snoe@m2media360.com. Hope you have positive first-half results to report and an optimistic outlook for the second half. Look forward to hearing from you. OPE 6 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com 626 Wilshire Blvd., Ste. 500, Los Angeles, CA 90017 Ph: 213-596-7226 • bloria@m2media360.com Account Representatives: Bruce Loria 16267 W. 14 Mile Rd., Ste 202, Beverly Hills, MI 48025 Ph: 248-530-0300 • lpalmer@m2media360.com Leslie Palmer Phone: 213-596-7220 • Fax: 213-624-0997 gdatz@m2media360.com Classified Sales/Marketplace: Glenn Datz M2MEDIA360 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068 Phone: (847) 720-5600 • Fax: (847) 720-5601 www.outdoorpowerequipment.com Executive Vice President Editor Production Manager OPE Staff Editorial Direction Art Director Charles Forman Steve Noe Karen Kalinyak Richard Brandes Brian Snook Direct Mail List Sales Cheryl Naughton, (678) 292-6054; e-mail cnaughton@m2media360.com Cheryl Naughton, (678) 292-6054; e-mail cnaughton@m2media360.com Reprint Service President/CEO Vice President, Finance and Operations Vice President, Circulation and Collateral Services Production and Operations Director Executive Director, EETC Senior Advisor, Servantage Dixie Sales Pres., Plano Power Equipment and Whipper Clipper M2MEDIA360 Marion Minor Gerald Winkel Joanne Juda-Prainito Mary Jo Tomei Editorial Advisory Board Jim Roche Jim Starmer Glen Whitt For subscription inquiries and customer service questions, Circulation please call (845) 856-2229 or fax (845) 856-5822 business hours: 9 a.m.-5 p.m. EST Publisher's Notice: We assume no responsibility for the validity of adver- tising claims in connection with items appearing in Outdoor Power Equipment. Reader Service Numbers are given to facilitate further inquiry. Commercial product names are used for the convenience of the reader. Mention of a commercial product does not imply endorse- ment by Outdoor Power Equipment or M2MEDIA360, or preference over similar products not mentioned. 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068 Phone: (847) 720-5600 • Fax: (847) 720-5601

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