Contents:
JUNE 2012 | Volume 55 | Number 6 Cover Image ©istockphoto.com/-hakusan-.
12 22
departments 6
8 Upfront
10 Industry News 30 Marketplace 31 Key Distributors 31 Advertisers' Index
products
24 Equipment Focus: Generators &
Pressure Washers
features 12 Targeted marketing strategies
Anonymous Distributor
Curt Larson, founder and president of Curtis Research Associates, LLC, a business development research and distribution consulting firm, discusses marketing strategies and how to create a successful plan for your business.
14 Standing out in the inbox:
Recipe for email marketing success Bob McCann, director of education at ARI, shares email marketing best practices to create successful campaigns designed to turn more leads into sales, and convert more buyers into returning, loyal customers.
16 Twitter: What you need to know In the latest article in a continuing series on "Social Media," Les Robinson, social media specialist at Stihl Inc., informs dealers how they can use "Twitter" to their advantage.
18 EETC returns to its roots
for 16th annual conference Founded in Dallas, Texas, in 1997, the Equipment & Engine Training Council recently returned to the Dallas area to conduct its 16th annual conference.
22 SkillsUSA helps skill seekers Dave Worden, program director for SkillsUSA, informs dealers how they can find talented and skilled employees through his organization.
4
28 New Products
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