Issue link: https://read.dmtmag.com/i/705606
BY CARL GIAVANTI t's time to be mobile (which is to say, nimble). The marketing tactics that worked for you in the past may not be effective going forward. Don't let the pace of tech- nology pass you by. Yes, you're the "publisher" of your brand stories and your wines, but consumers are the "editors" as well as the buyers you need to connect with the most — and on their terms. Amy Gross, founder of the Wine4.Me wine app, which creates unique taste profiles to match users to their favorite types of wines, offers this insight: "The wineries that meet their customers in the digital space will be the ones that thrive." You can add "survive" to that as well. Mobile Marketing Is a Mindset It's also a wine marketing strategy. Here are some important tips to implement now. + Being mobile is no longer an option; it's a must. + Design your website for mobile first, ensuring it's responsive to the viewing device. + Have a presence on all social media platforms and appropriate wine-related apps. + Make it easy for winery and web- site visitors to make a purchase using mobile. AT A GLANCE 1 0 2 V I N E YA R D & W I N E RY M A N A G E M E N T | J u l y - A u g 2 016 w w w. v w m m e d i a . c o m