Issue link: https://read.dmtmag.com/i/705606
Following Through on a Promise Tailoring the right distribution and shipping strategy for your labels is the key to ensuring a quality customer experience. BY TOM WILMES f your brand is a promise, then your fulfillment program is lit- erally delivering on that promise. Each and every aspect of how your wine arrives in customers' hands — whether through your tasting room, direct-to-consumer shipping or through a wholesale account — should be carefully considered and monitored to ensure the utmost efficiency and quality. Despite the best intentions, however, storage and inventory management, packaging and ship- ping logistics, billing, compliance issues and a whole host of other considerations can quickly become complicated math for many inde- pendent wineries doing it all on their own. Without proper planning and adequate support as the business grows, the logistics of fulfillment can easily distract from the prima- ry focus of developing your brand and making, marketing and selling wine. Thankfully, there are a host Heritage Vineyards (Mullica Hill, N.J.) produces two labels. Its Jersey Wine label is a collection of sweet wines that are distributed throughout the state using a three-tier system. 8 8 w w w. v w m m e d i a . c o m