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w w w. v w m m e d i a . c o m J u l y - A u g 2 016 | V I N E YA R D & W I N E RY M A N A G E M E N T 8 9 of options that — depending on the size, volume and goals of your brands — can help streamline fulfill- ment and let you focus on the busi- ness at hand. DIRECT-TO-CONSUMER FULFILLMENT PARTNERS Many small and startup winer- ies' first foray into direct shipping is through wine club fulfillment. They might also add online ordering to ship to customers both in-state and in surrounding states with a strong customer base. B u t , a s d e m a n d i n c r e a s e s across a broader geographic area, it becomes a numbers game to decide which states it makes sense to offer shipping to. Shipping is reg- ulated at the state level, and each state requires purchasing its own individual permit. It's also up to the shipper to stay current on what rules and taxes apply and to remain compliant. While software and services exist to help manage this pro- cess — including propriety online ordering systems and companies and fulfillment organizations like WineDirect, ShipCompliant and Free the Grapes! — there comes a point where it makes financial and logistical sense to outsource direct-to-consumer shipping. "Usually what happens is, when wineries get to a certain capac- ity, they start to look at when it will become too much to manage they're using or if they can recom- mend anybody." Not all direct-to-consumer ship- ping companies are created equal, however. It's a highly regulated business, with many variables to navigate, and demands a custom- ized approach that accounts for the perishable, breakable nature the process of pick, pack and ship direct-to-consumer orders," says Dave Dobrow, vice president of business development and market- ing for Copper Peak Logistics, which specializes in direct-to-consumer logistics and fulfillment. "So they'll put out feelers to people they know in the industry and ask who + Options for streamlining fulfillment abound. + Maximizing efficiency and quality is key. + Sometimes different meth- ods work for different labels within the same winery. + Happy customers mean you've delivered on your promise. AT A GLANCE 1-800-797-2772 sales@primera.com www.primeralabel.com Print & Apply Your Own Labels