Issue link: https://read.dmtmag.com/i/705606
1 8 V I N E YA R D & W I N E RY M A N A G E M E N T | J u l y - A u g 2 016 w w w. v w m m e d i a . c o m Sharing that passion through a video that explains the campaign's goal is critical. "Creating and craft- ing the right video is so important. The video is king," says Manley. and an opportunity to work in the tasting room. One of the two larg- est donors got to name a wine. And the names of everyone who con- tributed to the campaign are listed on a plaque in the tasting room. Two years after its Kickstarter campaign, Hermit Woods Winery is growing at 20% per year. "The win- ery is doing better than ever," says Manley. "And the relationships we formed during our Kickstarter program were the best part of the experience. People still come into the tasting room and tell us they contributed to our campaign." PROMOTING PASSION Manley had contributed to many Kickstarter campaigns prior to run- ning his own for Hermit Woods. "People just inspired me with their passion," he says. "It wasn't about the token gift I received. I wanted to see their passion get expressed." "We hired some help to produce it, and I think the video was a large part of why we succeeded." Alison Smith-Story's passion was to start Smith Story Wine Cellars, a Hermit Woods Winery's tasting room became a reality after a successful crowdfunding campaign. For more inFormation, contact atPgrouP at (707) 836-6840 or online at www. atPgrouP.com atpgroup Introducing CDR WineLab Touch ~The Future of Wine Testing~ It's versatile. The WineLab Touch can perform 16 tests simultaneously. It's reliable. The WineLab Touch is extremely dependable and comes with a 3-year warranty. It's affordable. Any winery, large or small, can afford it. Contact ATPGroup for more information about leasing or purchasing. It's simple. The WineLab Touch requires no special training. Just add a sample to the pre-vialed reagent and go. It's very accurate. The WineLab Touch has 25 pre-calibrated tests for sugars, SO2, nitrogen, polyphenols, color, and many more. It's fast. Printout readings of must and wine in a matter of minutes. WINE WISE MARKETING JENNIFER STRAILEY