Issue link: https://read.dmtmag.com/i/705606
6 V I N E YA R D & W I N E RY M A N A G E M E N T | J u l y - A u g 2 016 w w w. v w m m e d i a . c o m 94 102 106 110 114 13 126 17 21 27 Vineyard & Winery Management (ISSN 1047-4951) is published bi- monthly by Vineyard & Winery Ser- vices, Inc. Business office is located at 421 E Street, Santa Rosa, CA 95404. Tel: (707) 577-7700. Robert Merletti, president and publisher. Cover and contents are copyright protected © 2016. Unauthorized duplication prohibited. Periodical Postage Paid at Santa Rosa, CA and additional mailing offices. Postmas- ter: Please send Form 3579 to Vine- yard & Winery Management, Box 14459, Santa Rosa, CA 95402-6459. MANAGEMENT (cont.) Q&A: Tom Gamble Creating a sustainable business, one vineyard at a time. By Julie Fadda Powers Mobile Marketing Is a Mindset It's also a wine marketing strategy. Here are some important tips to implement now. By Carl Giavanti Conflict in the Workplace? Deal with It! Managing disputes with a clear head and open mind will strengthen your team's ability to communicate and perform. By Diana Laczkowski Unfair Competition in the Wine Industry Being vigilant about state and local ordinance compliance is crucial when it comes to avoiding California's Unfair Competition Law investigations. By Jessica Nall and Nell Clement, Farella Braun + Martel LLP Scene at: North Coast Wine Challenge Westwood Estate, 2014 Sonoma Valley, Annadel Gap Vineyard, Clone 37, Pinot Noir Takes "Best of the Best" COLUMNS & DEPARTMENTS News in Focus A closer look at the industry's news headlines. By Laura Ness and Janice Cessna End Post: Brand Without Land Is the game in some quarters now to start a wine brand with purchased fruit and a cute label only to sell it to Constellation a few years hence? By Tyler Colman ON THE BEAT Wine Wise Marketing: Crowdfunding Cabernet Cash-strapped wineries get creative with campaigns that raise money and build brands. By Jennifer Strailey Market Watch: Who's Really Drinking the Most Wine? Silicon Valley Bank calls shenanigans on Wine Market Council's millennial consumption findings. By Tim Teichgraeber East Watch: The Rodney Dangerfield of States Can wines made in New Jersey gain the respect they deserve? By Marguerite Thomas Editor's Desk Spotlight Supplier Guide & Advertiser Index Calendar 10 117 124 125 94 17