Issue link: https://read.dmtmag.com/i/718143
BestDriver News role in attracting drivers to carriers. Perks were rated highest by millennials, were a dominant factor for Gen X'ers, followed by company reputation, and narrowly outweighed location as the top priority among baby boomers, who also still con- sidered company reputation signifi cant." "Perks" were defi ned as things like a 401(k), health care, larger cabs, satellite TV and radio, vacation time, updated in- cab equipment and incentives. "When it comes to driver loyalty," Platt added, "communication and respect are noticeably rated low as factors for millennials but are dominant among Gen X'ers, and loyalty is the most signifi cant for baby boomers." Platt also pointed out that fi nding mil- lennials who are working as truck drivers was a challenge. "The small percentage of millennials in our latest survey accu- rately refl ects the population of drivers in that age bracket," he said. For "communication" the defi ning fac- tors were feeling valued by the company through e-mail, online forums, calls, texts and other messages, and maintain- ing contact to show interest in a driver's well-being. "Respect" was defi ned by the survey as honesty in all dealings and listening when a driver expresses a concern, rec- ognizing a driver's time and experience, remembering special dates and anniver- saries and showing acts of appreciation for something the driver does, as well as providing job advancement opportuni- ties. bdj 22 September 2016 BestDriverJOBS www.bestdriverjobs.com