Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.
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4 October 2015 Landscape and Irrigation www.landscapeirrigation.com 4 JANUARY 2017 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by EPG Media & Specialty Information at 75 Pike Street, Port Jervis, NY 12271. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. For subscription information and requests, call Subscription Services at (847) 763-9565. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. Single copies or back issues, $8 each US; $12 Canada/Foreign. Periodicals postage paid at Port Jervis, NY, and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2017, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the written permission of the publisher. CONTENTS JANUARY 2017 | Volume 60 | Number 1 14 24 FEATURES 14 2017 Industry Forecasts In the first of a two-part series, eight OPE industry leaders share their thoughts about the state of the industry heading into 2017. 22 Top 10 free or low-cost marketing ideas for 2017 Jeff Sheets, founder and owner of OPE Consulting Services, kicks off the New Year with his 10 best free or inexpensive ideas on how to market your business. 24 Your Annual Review Checklist Preparing for an annual financial review may be easier than you think. With a checklist in hand and your financial advisor by your side, review key considerations and together discuss any potential corrective actions to ensure you are on track to meeting your goals. DEPARTMENTS 6 Upfront 8 Anonymous Distributor 10 Industry News 13 Financial News 31 Marketplace 32 Distributor News 33 Key Distributors 34 Calendar of Events 34 Advertisers' Index PRODUCTS 26 Equipment Focus: Engines & Fuel Additives COVER IMAGE @ISTOCKPHOTO.COM/CARTERDAYNE 22