Outdoor Power Equipment

October 2012

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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FEATURE STORY By Campion Jaques This electronic parts catalog illustration features model information, including parts, notes, where used, literature, inventory, bin location and more. DRIVE HIGHER PARTS AND SERVICE PROFITS, AND MANAGE YOUR CEO (CUSTOMER EXPERIENCE OPTIMIZATION) for every manufacturer line you carried. Today's electronic catalogs play a significant role in improving your operational efficiencies. What used to take minutes, now takes seconds; and time matters when you're trying to meet the ever-growing demands and expectations of consumers. If you save time, you will ultimately improve the customer experience, decrease costs, and make more money. Time is money… Dealers know what A it's like to see productivity come to a screeching halt because parts can't be looked up quickly and reliably. Service technicians or — worse — customers quickly become frustrated as they wait for the Parts Counter person to locate the right part. Using an electronic parts catalog will make a difference in your profitability. 24 ccess to OEM parts information has drastically changed since the days of bulky paper catalogs Productivity. Electronic parts catalogs are designed for rapid location of the right information or parts, regardless of how much (or how little) identification you are provided by your customer or service team. Following are the top three benefits: • Robust search. An electronic parts catalog with a robust search feature allows you to simply enter the information you have, such as a part number (full or partial), model number, assembly or part description, making it easy for you to find the part and all of its associated information — fast. Don't meet customer expectations; exceed them. By ordering the right parts the first time, the service department can deliver the repaired unit on the promised date; do-it-yourself (DIY) customers can get their parts quickly; and your internal and external customer experience is optimized! • Illustrated diagrams. A model diagram is worth a thousand words. It makes it much easier for your team to identify, order, or sell the right part, the first time. A parts lookup system makes it easy for you to help customers identify the part they need. Showing the customer a diagram can help you find the required part. Take the next step and print the diagram for the customer to take home and use for future reference. Anything you can do to help customers will help you build loyalty. • Create user notes. Sharing important information about a specific model or assembly with your entire team (recall notices, appropriate product use and service alerts) goes a long way toward helping your team select and use the right part. Accuracy. All the important information you need about a model, assembly or part can be easily accessed OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com

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