Contents: 16 features
16 Maximizing your merchandising OPE industry veteran Curt Larson, founder and president of Curtis Research Associates, LLC, a business development research and distribution consulting firm, covers interior and exterior visual merchandising, as well as reviews companion products, signage and display. In addition, OPE Editor Steve Noe highlights the merchandising excellence of Faxon's Outdoor Power Equipment in Bowling Green, Ky.
22 Choosing the right social media platform: A simple checklist
24 Drive higher parts and service profits, and manage your CEO (Customer Experience Optimization)
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OCTOBER 2012 | Volume 55 | Number 10 Cover image provided by Faxon's Outdoor Power Equipment, Bowling Green, Ky.
departments
6 Upfront 8 Anonymous Distributor 10 Industry News 34 Marketplace 35 Key Distributors 38 Advertisers' Index
products
26 Equipment Focus: Consumer Mowers
32 New Products
Les Robinson, social media specialist for Stihl Inc., provides a five-point checklist to help you decide where to begin your social media efforts.
Campion Jaques, director of content services at ARI, explains how a parts lookup system can enhance your customers' buying and service experience.
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by M2MEDIA360, a Bev-Al Communications, Inc. company, at 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. For subscription information and requests, call Subscription Services at (845) 856- 2229. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. Single copies or back issues, $8 each US; $12 Canada/ Foreign. Sourcebook $15. Periodicals postage paid at Park Ridge, IL, and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2012, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the written permission of the publisher.
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