Vineyard & Winery Management

May/June 2013

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Make your next bottling with wine's first perfect closure. Choose the VinPerfect Screwcap Closure System. Precise Post-Bottling Oxygen Control VinPerfect's patent-pending technology consistently delivers the minute amounts of oxygen necessary to avoid reduction and ensures your wine drinks at the high quality your customers expect. Read the science behind our product at www.vinperfect.com/whitepaper. Laser-Etched Cap-Top Decoration No Order too Big or too Small VinPerfect offers laser decoration of the cap top as part of the standard package. You should never be stuck using stock screwcaps without your logo ever again. Our minimum order is one single box. ORDER NOW Call our sales team at 707.252.2155 or request a quote online at www.vinperfect.com/order. We make sure you are 100% satisfied with your choice to protect the quality of your wine. WINE'S FIRST PERFECT CLOSURE 831 Latour Court, Suite B1 Napa, CA 94558 p 707.252.2155 f 707.252.2166 vinperfect.com facebook.com/vinperfect 48 V I N E YARD & WINERY MANAGEMENT | May - June 2013 "For the pinot and chardonnay, because the traditional Burgundy bottle is tapered, we couldn't fit that strip around it," Beck said. He suggested cutting the strip in half to make it work, but Coppola said that altering its original size would compromise the product integrity. Instead of changing the label, Coppola suggested switching the bottle. "He said, 'Show me where you can't put chardonnay in a Bordeaux bottle,' and he was right – there's no law against it. That's why our pinot noir and chardonnay are in the Bordeaux bottle." The winery purchased a specialized machine from Australia to apply the wrap-around labels, and combined with the Bordeaux bottle, the Director's Cut labels are no longer a problem. Coppola's film career had a more subtle influence on the labels for the Francis Coppola Reserve wines, created to showcase distinctive Sonoma County vineyards. Each of the wines features a different portrait drawn by film production designer Dean Tavoularis, who worked with Coppola on "The Godfather." Tavoularis also helped design the courtyard and fountain of Coppola's Rubicon Estate in Napa Valley (recently returned to its original name, Inglenook) and the interiors and exteriors of Francis Ford Coppola Winery. The winery's flagship wine, Archimedes, pays tribute to Coppola's grandfather, a machinist and mechanical engineer who named his first-born son – Coppola's late Uncle "Archie" – after Archimedes, the great mathematician from ancient Greece. The label features images of the original Archimedes' drawings. Label ideas can also come from Coppola's travel experiences. While sipping malbec at a café in Buenos Aires about six years ago, he came up with the idea of adding a malbec to the winery's Diamond Series. "We exchanged about 20 minutes worth of e-mails about the style of the malbec and the heritage," Beck said, "then he told me he already had the label designed. On Monday morning I came in and there, from w w w. v w m m e d i a . c o m

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