Issue link: http://read.dmtmag.com/i/123973
The Archimedes label pays tribute to Coppola's late uncle and the Greek mathematician for which he was named. the art department, was the label of the malbec. The color was a celestial blue, which is the same color as the Argentine flag." ble." If the cup is filled close to the brim to keep oxygen out, wine can splash on the rim and compromise the foil seal. Beck is now working with a copacker to work out the bugs and move the project forward. "We need to make sure that we can get a product out there that is not going to be oxidized in three months, so we're still in the test process," he said. In addition to the bistro glass, Francis Ford Coppola Winery has other packaging tricks up its sleeve for 2013. "There are a couple of things coming down the line that will be launched later this year, but I can't disclose them yet," Beck said. "We present all the final packages to Francis and his team so they can look them over and say, 'OK, this is exactly what we were wanting.'" Comments? Please e-mail us at feedback@vwmmedia.com. ONGOING INNOVATION Next in the works for the winery is a new single-serve package in the shape of a wine glass. "We have a little bistro glass that we serve water out of at the winery, so it's kind of modeled after that," Beck said. "It's really cute." This package is an updated version of the "Wine by the Glass" PET trattoria cup released in 2008 in limited markets. The product was discontinued after about seven or eight months due to concerns about shelf life. "There are obviously some other people doing (the single-serve cup) now," Beck said, "but we started this research project a long time ago. It's been difficult because of the surface area of the cup – you want to make sure you have as little oxygen exposure as possi- w w w. v w m media.com Corey Beck, director of winemaking at Francis Ford Coppola Winery, helps bring Coppola's wine and package design visions to life. M a y - J u n e 2 0 13 | V I N E YA R D & W I N E RY M A N A G E M E N T 49