Issue link: http://read.dmtmag.com/i/309816
25 Inside Golf News - Continued From Page 11 (see insert in middle of the BC copies of this magazine). Now an agreement formalizes that relationship and extends it into the digital realm. The new relationship has seen iG develop a new website that is "responsive" and identifies the size of a site visitor's screen. Desktop visitors get the full desktop experience while mobile and tablet visitors get an app quality experience without the need to download any apps. While Inside Golf will handle the publishing and technical aspects, British Columbia Golf will provide most content and maintains all editorial control. Aside from management of the British Columbia Golf web site, the four year publishing partnership will also see Inside Golf be responsible for the sale of advertising to appear on both the site and in the e-newsletters sent out to approximately 40,000 opt-in subscribers. Inside Golf Inc. President Jeff Sutherland explains, "Our company has been developing the idea of strategic partnerships with golf industry associations for the past five years. Our revenue- sharing approach meshed with the direction the association wanted to go and both parties have been working on the launch ever since." ON THE NUMBER GUESS INSIDE GOLF / TAYLORMADE BALL COUNT CHALLENGE During the Vancouver Golf Show in February, iG teamed up with TaylorMade to give show attendees a chance to win a set of the new SpeedBlade irons. More than 1100 people tried to guess how many balls were in a TaylorMade golf bag and North Vancouver's Daniel Lou got in on the number. Lou admitted his correct guess was based on "feel" and that feel should prove useful when he gets to put into play the satin nickel chrome plated irons that include the 'Speed Pocket' technology. These will not be the first TaylorMade clubs that Daniel has played. His loyalty to TaylorMade goes back as far as the R5 driver.