Issue link: http://read.dmtmag.com/i/309816
GOLF CLUB INNOVATIONS VRS Covert 2.0 Tour Family of Drivers, Fairway Woods and Hybrids The 2014 Nike VR_S Covert 2.0 Tour family of clubs features enhanced cavity back design with new Fly-Brace technology to deliver faster ball speed and greater forgiving distance. A re- engineered High Speed Cavity Back design also increases distance and stability. With the Fly-Brace technology, the rear portion of the club is reinforced so that more energy is transferred to the face at impact while the new FlexLoft adjustability system allows you to customize your loft and face angle positions independently of each other to optimize launch and spin conditions. A simple pull, turn, push- and-tighten system offers loft and face angle positions for 15 drivers in one club. Wedges: With a wider sole area For 2014 Nike Golf has unveiled innovative products across every category and these new products are designed to unleash the athlete in every golfer... "For us, innovation and design is at the epicenter of everything we do," says Cindy Davis, President of Nike Golf. "We obsess every detail. Is it fast enough? Is it light enough? Does it feel right? Sound right? Does it meet the eye? Does it move with the body? We challenge everything. We think something nobody else thinks. We build something nobody else builds. We improve something that no one else thinks needs improving. If it's good enough, then we must make it better." From cavity back technology in golf clubs to Speedlock RZN Core technology in golf balls to Lunar technology in footwear; to Mobility Enhanced technologies in apparel, this is the year that Nike Golf is showing a creative muscle that now makes them a contender in every part of the game. 30 EQUIPMENT 2014 By Jeff Sutherland and Bryan Outram For us, innovation and design is at the epicenter of everything we do; We obsess every detail; We challenge everything. CINDY DAVIS