Cheers

January 2015

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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www.cheersonline.com 24 • January/February 2015 Beer releases geared to specifi c seasons are spicing up the category By Thomas Henry Strenk IN STEP WITH SEASONAL BREWS B eer brewing has followed the natural agricultural rhythm of the seasons for centuries. Even with today's modern brewing techniques, producers still offer periodic releases to fi t the time of year. As the time for lemon-spiked summer wheat beers transitions to Oktoberfest and pumpkin beer and then onto spicy Christmas and hearty winter ales, operators

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