CONTENTS:
4 JANUARY 2016 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
JANUARY 2016 | Volume 59 | Number 1
10 Industry Forecasts
In the first of a two-part series, Outdoor Power Equipment shares
the thoughts of 10 outdoor power equipment industry leaders
about the state of the industry heading into 2016.
20 Creating a service department
to be a rose — not a thorn
Jeff Sheets, founder and owner of OPE Consulting Services, offers
advice on how to convert your service department from being a thorn
in your side to the centerpiece of your dealership like a rose in a floral
arrangement.
22 Spring Marketing Jumpstart Guide
Colleen Malloy, ARI's director of marketing, gets you primed for
the spring with two easy-to-execute digital marketing campaigns.
24 How to start successfully
transitioning your business
Randy Rua, founder of Rua Associates, LLC in Zeeland, Mich.,
provides advice on how to begin the process of passing along
ownership of your dealership.
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Cover image provided by istockphoto.com/Frank Peters.
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FEATURES
DEPARTMENTS
PRODUCTS
26 Equipment Focus:
Engines & Fuel Additives
6 Upfront
7 Anonymous Distributor
8 Industry News
31 Marketplace
33 Key Distributors
34 Advertisers' Index
31 Product News
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.)
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