Overdrive Magazine | Trucking Business News & Owner Operator Info
Issue link: http://read.dmtmag.com/i/661456
80 | Overdrive | April 2016 ReaRview A 'Class' act seen through the years BY JAMES JAILLET F lip over any issue of Overdrive from the late 1960s to today, and odds are you'll be face to face with a Peterbilt. From the long needle-nose models of the '60s to the cabovers of the '70s and '80s, the 20-year reign of the iconic Model 379 and today's modern aerodynamic tractor stylings, Peterbilt tractors have graced the back cover of Overdrive for nearly 40 years. It's a prime advertising position the company still holds today. Peterbilt has used that space to display its flagship model of the era, often a testament to the market trends of the time. A constant element of those ads for many years was the company's famous tagline, "Class." That market- ing emphasis, combined with maintaining such a visible space over much of Overdrive's 55-year history, has helped solidify Peterbilt as one of the most desirable brands for the owner-operator. That goal has been long realized, if Overdrive's Pride & Polish shows are any indication. The vast majority of trucks over the competition's 25 years have sported the Red Oval trademark. Go to OverdriveOnline.com/backcover to see more Pete ads from the last half-century. Text INFO to 205-289-3555 or visit www.ovdinfo.com Peterbilt_OVD1212_PG.indd 1 7/1/13 3:58 PM August 2013 November 1979 June 2001 Peterbilt began advertising on Overdrive's back cover in the 1960s. Its ads then usually featured the company's flagship longhaul truck and a hostess. In this ad from the November 1969 issue, Peterbilt touts its Model 352. December 1987