Issue link: http://read.dmtmag.com/i/75653
28 • AUGUST 2012 • WORLD FENCE NEWS We source globally … But we manufacture locally Introducing * ® Now you have the domestic freedom of choice that will open the doors to successful sales. *From the people who originally brought you Multi-Code® . 1, 2 and 3 Button Visor Transmitters (available in 300 or 310 MHz) 3 Tab Receiver (available in 300 or 310 MHz) CertainTeed unveils new Freedom of Choice Facebook page for siding, decking, railing and fence contractors VALLEY FORGE, Penn. — CertainTeed Corporation is bolstering its relationship with contractors by launching its Freedom of Choice™ Facebook® page featuring siding, decking, railing, fence and trim con- tent. 1 and 2 Button Keychain Transmitters (available in 300 or 310 MHz) Light-Commercial Receivers 110v or 12/24v (available in 300 or 310 MHz) All Digi-Code® Wireless Keypads (available in 300 or 310 MHz) radios or Stanley® radio controls are compatible with either Multi-Code® garage door openers (manufactured between 1982 and 1998) . ■ North American manufacturing for in- creased reliability and quality. ■ Developed by the people who originally brought you Multi-Code® . ■ Every unit has a custom integrated circuit to ensure maximum compatibility, reliability and range. ■ Full product offering and competitive pricing. ■ Design and manufacturing capability for custom O.E.M. electronic circuitry. 180 Engelwood Dr., Suite G Orion, MI 48359 (888) 857-9066 fax (248) 276-9047 e.mail: sales@digi-code.com www.digi-code.com *Stanley is a registered trademark of the Stanley Works. Multi-Code is a registered trademark of Linear Corporation. Contact your Electronics Distributor or: digital BEAUTY AND PRIVACY WITH HEDGELINK. Your standard chain link fence can now have the look of a beautiful hedge. Privacy too. Create this natural appearance with HedgeLink,™ the simple-to-install, easy-to- maintain chain link fence enhancement from PDS® Fence Products. HedgeLink is UV stabilized to protect against the sun's harmful rays. It's fl ame retardant. Because of its exceptional durability, HedgeLink comes with a full 10-year warranty. ® PDS ® Pexco Tacoma Tacoma, WA 1.800.822.SLAT (7528) is a registered trademark of Pexco. Pexco Athol Athol, MA 1.800.755.SLAT (7528) Visit www.pexco.com/fence MEMBER The page will be regularly updated with practical information that can be used in daily business activities, in- cluding status updates on home exte- rior trends, options, industry news, tools and tips, the company said, adding that it is giving a free baseball cap to the first 500 visitors to "like" the new page. It can be accessed at www.facebook.com/certainteedfreedo- mofchoice. "We created the Freedom of Choice page to fully engage with our credentialed contractors and create a compelling building and remodeling online community," said Ken War- shaw, director of marketing communi- cations for the CertainTeed Siding Products Group. "The new page will also assist professionals with navigating our ex- tensive selection of exterior products and styles in order to help their cus- tomers pick the right material for each unique job." The Dodge Report U.S. construction starts slide in May, but some bright spots are reported At a seasonally adjusted annual rate of $444.9 billion, new construc- tion starts in May retreated 16% from the previous month, it was reported by McGraw-Hill Construction, a division of The McGraw-Hill Companies. The decline followed substantial gains for total construction in March (up 23%) and April (up 11%), which reflected the lift coming from two massive nu- clear power projects. Without a similar lift in May, com- bined with a pullback for public works, the nonbuilding construction sector fell sharply. At the same time, nonresidential building in May showed improvement for the second month in a row, strengthening after weak activity in the early months of 2012, while residential building in May continued its moderate upward path. During the first five months of 2012, total construction starts on an unadjusted basis came in at $180.3 bil- lion, up 6% from the same period a year ago. The May statistics produced a reading of 94 for the Dodge Index (2000=100), down from 112 in April and 102 in March, but still 3% above the full year 2011 average of 92 for the Index. The April statistics included $8.5 billion for work on Units 2 and 3 at the Virgil C. Summer nuclear power facility near Jenkinsville, S.C., while the March statistics included $8.5 bil- lion for work on Units 3 and 4 at the Vogtle nuclear power facility near Waynesboro, Ga. In each case, the construction start entries were closely preceded by approval of a combined construction and operating license by the U.S. Nuclear Regulatory Commis- sion, which enabled work to begin on the two nuclear reactors at each facil- ity. If the entries for the Vogtle and continued on page 64 Visitors to the CertainTeed Free- dom of Choice Facebook page will also discover regular contests to win prizes, be able to interact with Cer- tainTeed product and installation ex- perts – as well as other contractors – and showcase their own successes. In addition, polls will occasionally be conducted to ensure CertainTeed continues to offer the products, pro- grams and services most important to contractors, said Warshaw. "Social media has become one of the first tools used to research buying decisions. Although the new Freedom of Choice page is mainly focused on contractors, others visiting the page will benefit from learning about prod- ucts and the importance of choosing a CertainTeed credentialed contractor for remodeling projects," he added. "As the North American leader in siding products, CertainTeed offers Freedom of Choice that no other man- ufacturer can provide, with the most comprehensive spectrum of profiles and colors of polymer shakes, fiber ce- ment siding, insulated siding, vinyl siding and trim for finishing touches," said Warshaw. "The company actively pursues strategies to reduce environmental im- pact and is the first siding manufac- turer to issue and publish third-party validated life cycle assessments (LCA) for its vinyl and fiber cement siding product lines. For more information, visit the Facebook page or go to www.certain- teed.com/freedomofchoice.