Specialty Coffee Retailer

Specialty Coffee Retailer April 2013

Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.

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THE COFFEE ETHIC Springfield, Mo. BY E MILY MCINTYRE T he Coffee Ethic is somehow industrial and welcoming This passion for connection extends to the local at once, a coffee shop in the heart of Springfield, Mo., community, where The Ethic is part of the re-imagining that combines delicious coffee, outstanding ethical business of the Springfield Downtown. Once a largely deserted city practices and killer d��cor. area, the Downtown is experiencing a renaissance. Thriving Enter from the side and find yourself in a long, open space shops, quality-centric restaurants, and cultural event spaces full of light and coffee-scented air. The bar is a complex, multi- line the streets surrounding The Square, where The Ethic level structure covered in curving walnut slats salvaged from resides. The Ethic caters events and showcases its offerings the Missouri ice storm of 2007 and a tornado in Arkansas. at the Springfield Farmer���s Market as well, furthering its Undulating, fascinating, it recalls a sand dune from the coast community involvement on the local scale. of Oregon. The Ethic���s passion to treat people well ultimately centers Artful wares are arrayed on the brick walls, locally sourced on what���s in the cup. They participate in PT���s Coffee���s Direct pastries and artisan chocolates from local bean-to-bar producer Trade program, which offers farmers a minimum of 25 percent Askinosie cluster on the white countertop, and ingenious above Fair Trade prices for excellent coffee lots, and partners seating fills the layout. Behind the bar, a gleaming Nuova with other roasters to educate and support farmers in a longSimonelli Aurelia espresso machine rules supreme, flanked by term way instead of cherry-picking select micro-lots. grinders and a few select syrups. Joy Division is on the record ���We���re just one part of the entire line of people, from farmer player, a smiling and skillful barista on bar. Welcome to one of to customer, that form the coffee chain,��� Billionis says. ���It Springfield���s premier caf��s, which recently celebrated its fifth has always been important to us to be equitable in business, anniversary and was just featured as one of Zagat���s 50 Must- to benefit everyone involved.��� Coffee selections are always Try Coffee Shops in America. Direct Trade, often Cup of Excellence award winners, and are Co-owner Tom Billionis makes no secret of his purpose��� prepared carefully in single-cup extractions that emphasize his ethic���in coffee: ���I want to create an open atmosphere for their unique characteristics as well as in drip form for more all kinds of people���a respite or a touchpoint for people from traditional customers. many cultures in the nation who live in and visit Springfield.��� A coffee shop driven by quality on every front, The Coffee Drawing from the sociological book ���The Great Good Place��� Ethic is a vital part of the new wave of coffeehouses in the Midwest, offering excellence in the cup and by Ray Oldenburg, the owners of The Ethic extending a welcome to all and sundry along set out to create a ���third place��� for customers to be������An environment that is safe, rich, with it. SCR EQUIPMENT: 3 Group Nuova Simonelli colorful, and interesting,��� outside their homes Aurelia espresso Machines and work spaces. The result is a vibrant The Coffee Ethic community, Billionis says, where in ���some 124 Park Central Square Dosered Mazzer Robur & Anfim Caimano espresso grinders weird fracture of the time-space continuum Springfield, Mo. 65806 hipsters, business people, students, skater Mon. through Fri. 7 a.m.-10.p.m. Fetco Batch brewer kids, and everybody else all exist together, Saturday 8 a.m.-10 p.m. and generally get along.��� Clover system for single origins Sunday 8 a.m.-8 p.m. 38 WEB: www.thecoffeeethic.com.

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