Issue link: https://read.dmtmag.com/i/183375
4 • October 7, 2013 • Powersports Business NEWS www.PowersportsBusiness.com Three dealers win free AIMExpo trip www.powersportsbusiness.com Editorial and Sales: 800.848.6247 Subscriber Service: 866.238.3237 EDITOR IN CHIEF: Dave McMahon 763/383-4411 (dmcmahon@powersportsbusiness.com) MANAGING EDITOR: Liz Keener 763/383-4413 (ekeener@powersportsbusiness.com) SENIOR EDITOR: Tom Kaiser 763/383-4424 (tkaiser@powersportsbusiness.com) ASSOCIATE DIGITAL EDITOR: Christopher Gerber SENIOR ART DIRECTOR: Dodi Vessels PRODUCTION ARTIST: Kelsey Houle (khoule@epgmediallc.com) PRODUCTION MANAGER: Angela Schmieg GROUP PUBLISHER: Amy Collins ADVERTISING SALES DIRECTOR Allison Gruhn 763/383-4467 (agruhn@powersportsbusiness.com) NATIONAL ACCOUNT MANAGER Mark Rosacker 763/383-4433 (mrosacker@snowgoer.com) ASSOCIATE PUBLISHER David J. Voll 763/383-4421 (dvoll@ridermagazine.com) PRODUCTION SPECIALIST: Cherri Perschmann GROUP SENIOR MARKETING MANAGER: Kathryn Knudson GROUP SENIOR SALES SPECIALIST: Bernadette Wohlman Revive Your Ride! promotion picks spring winners Dealership staff from Gator Harley-Davidson (Leesburg, Fla.) and Ride West BMW (Seattle), along with representatives from BDM Performance Products (Wichita), will be traveling to AIMExpo in Orlando thanks to the Revive Your Ride! 2013 Win Big Spring Giveaway sponsored by the Aftermarket Members of the Motorcycle Industry Council. Fifty consumers won gift certificates to be used exclusively at participating retailers and a variety of prizes, led by grand prize winner Christopher Arcuri of Havertown, Pa., who will receive a $5,000 gift certificate to use at his participating motorcycle retailer. "For the fourth straight year, at no cost to dealerships, Revive Your Ride! has continued to deliver extra floor traffic, special trips for dealer staff and gift certificates and prizes for customers," said Steve Johnson, MIC Aftermarket Committee chair. "It's an ongoing, seasonal promotion that can help any dealership, and we thank everyone who participates, as well as the aftermarket companies who together have generously contributed more than $150,000 in CONTINUED FROM PAGE 3 cash, riding gear and accessories since 2010." One of the retailers, Jessica Prokup, owner of the Yellow Devil Gear Exchange in Long Beach, Calif., had a first-prize winner for second time in the promotion's history. "I felt ridiculously lucky, not only because I receive some part of the money, but because my customer was rewarded hugely for participating in a store activity," Prokup said. "Revive Your Ride! gives me a great opportunity to offer something fun and rewarding to my customers at no cost to me, other than my time. All I have to do is promote the contest with my dealer code, and one or more of my customers could win a prize, including a pretty substantial gift certificate to my retail store, which is a win for both of us." With this year's Win Big Spring Giveaway, gift certificates of $5,000, $3,000, $1,500 and $1,000 were awarded to retail customers for redemption at their participating retailer's store. A total of 50 prizes, worth more than $30,000, are being given away. Staff from the three winning dealerships will be headed to Orlando by virtue of being the dealership of the grand prize winner, by having the most entries, or by being selected at random. HOTNEWS Chaz Cole, general manager of Cole Harley-Davidson in Bluefield, W. Va., presents a check for $485.76 to the local spay association. CEO: Mark Adams SR. VICE PRESIDENT/FINANCE AND OPERATIONS: Gerald Winkel SR. VICE PRESIDENT/MARKET DEVELOPMENT: Joanne Juda-Prainito VICE PRESIDENT/OPERATIONS AND HUMAN RESOURCES: Mary Jo Tomei CONTRIBUTORS: COLUMNISTS: Neil Pascale, Sam Dantzler CONTRIBUTING WRITERS: Leslie Prevish DEALER ADVISORY BOARD: Hooksett Kawasaki-Polaris, Jim Whalley; Hacker's Yamaha & Honda, Rick Hacker; Honda/Polaris of Lubbock, Morris Baker; All Action Water Sports, Ray Leps POWERSPORTS BUSINESS (ISSN #1522-7944) is published 15 times per year – monthly except twice in May and December, the Market Data Book in September – by EPG Media, LLC, 3300 Fernbrook Lane N #200, Plymouth, MN 55447. Periodicals postage paid at St. Paul, MN and additional mailing offices. SUBSCRIPTION INFORMATION: Free to qualified members of the motorcycle, all-terrain vehicle, snowmobile and personal watercraft industries. Annual subscription rate is $56 per year for U.S residents, $76 for Canadian residents and $96 for residents in other countries. All paid subscriptions must be paid in advance and in U.S. funds only. POSTMASTER: Send address changes to Powersports Business, P.O. Box 5858, Harlan, IA 51593-1358. CUSTOMER SERVICE: Visit www.powersportsbusiness.com, email powersportsbusiness@cdsfulfillment.com, call 866-238-3237 or write to Powersports Business, PO Box 5858, Harlan, IA 51593-1358. CANADIAN RETURN ADDRESS: EPG Media, LLC, 4960-2 Walker Road, Windsor, Ontario N9A 6J3. Publication Sales Agreement #40012332. EDITORIAL: All manuscripts, materials, photographs and artwork submitted are at mailer's risk and must include self-addressed envelope with sufficient postage for return. Send editorial materials to EPG Media, LLC, 3300 Fernbrook Lane N, Suite 200, Minneapolis, MN 55447, 763/383-4400. No responsibility will be assumed for unsolicited materials. Powersports Business is a registered trademark of EPG Media, LLC. Copyright 2013 by EPG Media, LLC. All rights reserved. Reproduction in whole or part is prohibited unless expressly authorized by publisher. REPRINTS: For more information on e-prints or reprints from Powersports Business, contact Bernadette Wohlman, 800/848-6247 x2464. Printed in U.S.A. business administration. He will relocate to the Minneapolis area from California. COLE HARLEY-DAVIDSON RAISES MONEY FOR CHARITY Cole Harley-Davidson in Bluefield, W. Va., presented a check for $485.76 to the Mercer County Spay Association during the dealership's H-D 110th anniversary kickoff party. Members of the association volunteered to serve hamburgers and hot dogs, which were donated by the store. Meanwhile, Bootlegg Whisky rocked the crowd with live music for the evening event. Donations were collected by the Mercer County Spay as the volunteers handed out food and drinks during Cole H-D's Bike Show. Bikers also enjoyed entertaining games such as the "tire toss" and "spark plug guess." CYCLE GEAR OPENS FIRST STORE IN WISCONSIN Cycle Gear Inc., the nation's largest retailer of motorcycle apparel P01x13-PSB13-News.indd 4 Aftermarket members who donated prizes for the spring giveaway include: Accel, AIMExpo, AFX Helmets, Avon Tyres, Butler Motorcycle Maps, Haynes Repair Manuals, Helmet House (Shoei /Tour Master), Kendon Stand-Up Trailers and Lifts, Kevin Schwantz School, Klim, LeoVince Exhaust and Electronics, MadMaps, Memphis Shades, MotoQuest, Motul, Powerlet, Renthal, RK Excel America, Saddlemen, Schuberth North America, Scorpion, Sunstar, Suzuki Motor of America, Tucker Rocky, Two Brothers Racing, Van Leeuwen Distributing and Yuasa. The Win Big Spring Giveaway isn't the last Revive Your Ride! contest for 2013. The YearEnd Giveaway starts Nov. 1 and runs through Dec. 31. The dealership with the grand prize winner, and a participating dealership chosen at random, will win a Revive Your Ride! Party Package that includes catering up to $1,000, plus $200 for a DJ and/or decorations and eight $100-dollar gift certificates as door prizes for dealership guests, courtesy of the MIC Aftermarket Members. Dealers can learn more information about the program and how to sign up for this free promotion by visiting mic.org and clicking on the Revive Your Ride! logo. PSB and accessories, announced the opening of its first store in Wisconsin. The new store is located at 19035 W. Bluemound Road in Brookfield. With this new location, Cycle Gear now has stores in 29 states. "Milwaukee and its suburbs have an outstanding motorcycle culture, and we feel that based on the success of our two Chicago area locations Cycle Gear will fit in perfectly," Cycle Gear CEO Dave Bertram said. "We are looking forward to working with a wide variety of riders in southeastern Wisconsin." DUCATI CHINA MAKES PR HIRE Zoe Fu, formerly editor in chief of the English-language Chinamotor magazine based in Chongqing, has been named the new public relations manager for Ducati China. WORLD CHAMP NAMED HUSQVARNA NORDIC BRAND MANAGER Recently retired Juha Salminen, the 13-time world champion of Enduro motorcycle racing, has taken over as Husqvarna brand manager in Finland and the Baltic states as part of the new Husqvarna Nordic division. In addition, he will be involved with dealer development and sales promotions. "The new Husqvarna dealer network will be guaranteed a professional brand manager who is fully committed to his job," said Husqvarna Nordic managing director Jaro Sihvonen. "Juha has solid experience in the motorcycle industry around the world, and he has watched the sector very closely during his 15 years as a professional rider. We are extremely satisfied with Juha and happy to have him as part of our team." ASPROS ADDED TO PARTS SALES STAFF Parts Unlimited has added Greg Aspros as an inside phone sales rep out of its Brainerd, Minn., office. He brings sales and managerial experience at powersports dealerships, works at three GREG ASPROS motocross tracks and currently serves as an AMA board member for District 23. An avid motocross enthusiast, Aspros races Motocross Senior A and Enduro Senior B aboard a KTM 350. His son races in the 85cc class in District 23. ADESA PARENT COMPANY ANNOUNCES SECONDARY STOCK OFFERING KAR Auction Services, Inc. announced the commencement of an underwritten offering of 12.0 million shares of its common stock at $27.35 per share by existing stockholder KAR Holdings II, LLC. The LLC is controlled by entities affiliated with Kelso Investment Associates VII, L.P .; GS Capital Partners VI, L.P .; ValueAct Capital Master Fund, L.P and Parthenon Investors II, .; L.P The company will not receive . any proceeds from the offering. In connection with the offering, the LLC will grant the underwriters an option to purchase up to 1.8 million additional shares. The offering was expected to close and settle on Sept. 24. Credit Suisse Securities (USA) LLC and Goldman, Sachs & Co. are acting as joint book-running managers for the offering. WINNIPEG'S LONE STAR HARLEY-DAVIDSON CLOSES Winnipeg, Manitoba, will be home to only one Harley-Davidson dealership as of October after the owners of Lone Star Harley-Davidson announced the store's closing. Lone Star's Marge Danylchuk told the Winnipeg Free Press that there wasn't enough business in the area for Lone Star and its competitive Harley-Davidson Winnipeg to both stay in operation. The business, which is closing after 18 years, is now looking for a new tenant for its building. Canadian Harley-Davidson distributor Deeley HarleyDavidson reports that HarleyDavidson Winnipeg should be able to handle all the Harley business in the area, though it's open to considering adding another store in the area. PSB 9/25/13 11:03 AM