Issue link: https://read.dmtmag.com/i/183375
34 • October 7, 2013 • Powersports Business ATV www.PowersportsBusiness.com ww DIGEST to att we do sal AT YO Th Sa thi pe pri Ok fou res Saf an str AT Got Gear Motorsports capitalized on exhibiting at an outdoors event to build its email database. Julia McGinnis (Gorilla/Can-Am) won the Pro B Class earlier this year at the first-ever High Lifter Quadna Mud Nationals in Hill City, Minn. High Lifter announced that the Quadna event will return May 23-25, 2014. High Lifter planning for return to Minnesota Louisiana-based High Lifter Products Inc., organizers of the largest mud racing competition in the nation, the High Lifter ATV Mud Nationals, has announced the 2014 High Lifter Quadna Mud Nationals will be held May 23-25. High Lifter's team will return to Quadna Mountain Park in Hill City, Minn., to play host to Minnesota's only ATV/UTV event where attendees can bring their off-road vehicles and ride. Attendees will experience three fun-filled days that include High Lifter's signature mud competitions, spectacular trail and mud riding, exciting entertainment, giveaways and much more. Riders and racers will have the opportunity to compete for cash and prizes all while showcasing some of the most impressive ATVs the sport has to offer. OEMs, exhibitors and sponsors will also be available to answer questions that riders may have about their ATV and display the latest in ATV accessories. Scott Smith, president of High Lifter Products, said the Minnesota location is the perfect place for a summer mud-riding event. "Riding ATVs is a way of life for a majority of the people who live in Minnesota and the surrounding states, and we want to give riders a chance to experience a one-of-akind event that only High Lifter could host," Smith said. "Quadna Mountain Park's location, combined with its own trail system that's adjacent to the state trails, gives attendees endless opportunities for great riding and lots of family fun. We're already counting down the days until the event!" suc en do be aft Rid im use pe sit tiv sai alt A cooler giveaway attracted 1,200 email address submissions, which led to hundreds of opt-ins for Got Gear Motorsports in Mississippi. DEALERSHIP'S COOLER GIVEAWAY NETS 1,200 FOR EMAIL LIST Raymond Walters, sales manager of Got Gear Motorsports in Ridgeland, Miss., only had to part with a YETI cooler. In return, the giveaway at the Mississippi Wildlife Extravaganza in Jackson landed him 1,200 entries that included email addresses. Within days of the event, more than 400 participants had confirmed their subscription fol 11 the sag pe Vit oth of wh lin sia ret wi yo the MS int Jun we Rig the thr we Th cat req firs $3 we N. Te the of Ar Fo eye an Fo Rh Hu be P30x35-PSB13-ATV-new.indd 34 9/25/13 11:48 AM