Issue link: https://read.dmtmag.com/i/183375
m … hile ice the owhis ues rowith for ow. if a with ajor terers nd ure uyes. e to ing ARI ers d of to in uff. prewith ere na orts tial t is lerculse. NEWS www.PowersportsBusiness.com DOES THE "BE-BACK" BUS STOP HERE? HOW TO INCREASE YOUR DELIVERY RATIO By Tom Orlando "He'll be back."… The famous last words. However, the reality is that even if your sales team is among the top performers in the nation, most of the people they talk to on a daily basis; DON'T go home with a bike that day. How do you get the "Be-Back" bus to stop by more often, so you can get more second swings? THE METRICS THAT MATTER By Neil Pascale In a relatively flat market like powersports, it's vital to understand today's most important marketing channels and what your expectations for them should be. Without this, it's unlikely your store will generate more leads, and thus more sales. In this session, learn the true benchmarks of where you need to be in online unit inventory listings, social networking, email marketing and website traffic. Then, create an action plan to bring your marketing plan to a new level. We'll uncover ways to make your scooter customers ride more, and by doing so, make your dealership a scooter destination. MEASURING THE VALUE AND EFFECTIVENESS OF SOCIAL MEDIA By Samantha Scott Think your business should be using social media, but concerned about measuring the ROI? Asking yourself, "Is social media as a marketing tool really measureable?" The answer is YES! In this presentation, Samantha will give attendees an overview of how to apply social media for business — and how to determine its worth. From initial research to application and lead tracking, you'll leave capable of applying social media for business and connecting efforts with revenue. Powersports Business • October 7, 2013 • 9 SOCIAL MEDIA 101: BEST PRACTICES By Samantha Scott New to social media and unsure where to start? In this presentation, Samantha will guide attendees through an overview of top social media channels (of today and to come), review how to effectively manage them and where to get content and explain how to measure social media efforts to maximize effectiveness. SUCCESSION PLANNING: A PANEL DISCUSSION ON WHAT YOU NEED TO KNOW IN ADVANCE TO MAKE THE MOST OF THIS ONE-TIME EVENT Moderated by Brad Stanek, Morgan Stanley Wealth Management This presentation includes a multi-disciplined panel with expertise in tax, law, insurance and finance that will give you insights to some of the most common questions dealership owners have when they get close to exiting their business. DEFENDING YOUR PROFITS: "THREAT" MANAGEMENT FOR TODAY'S POWERSPORTS RETAILER By Gart Sutton "The best defense is a good offense." In this interactive session you will: 1. Learn essential business practices you MUST follow to preserve your profits. 2. Hear actual case studies that will help you protect your dealership from legal or financial catastrophe. 3. Gain current information on protecting your investment by becoming more proactive. 4. Take away vital skills for managing today's business risks. PSB CREATING A MORE EFFECTIVE SALES DEPARTMENT By Neil Pascale Rate your sales department's lead management practices vs. industry benchmarks. Then learn effective lead management strategies currently being used by powersports dealers. Finally, create an action plan to improve the processes at your store, both before and after the sale. WHY ARE YOUR LENDERS SO NITPICKY? MINIMIZING TRANSACTION RISK TO MAXIMIZE RELATIONSHIPS By Pamela Perdue In this session, Pamela will demystify for the attendees why the lenders who help them facilitate motorsports sales have become so picky about regulatory details. Attendees will leave armed with information and tools they can use immediately upon return to their dealerships to enhance their lender relations and improve their efficiency when dealing with these pesky operating details. WINNING SHOWROOM DESIGN AND MERCHANDISING STRATEGIES By Jim Rasmus In today's economy, have you maximized your efforts in creating the ultimate showroom for your customers, your staff and your products? This seminar will provide easy-to-use examples and solutions that are proven to help you increase sales and increase profits. Jim Rasmus will also explain the science and psychology behind successful store design and merchandising techniques that will help you maximize your store's potential for success. Learn what the masters of retailing of have been using for decades on how you can create a successful shopping environment, how to control customers through improved traffic flow and how to choose the right fixtures to be able to implement the Seven Basics of Merchandising. This seminar will help create a more loyal customer base and improve sales, profits and the overall quality of your dealership. CREATING A SCOOTER COMMUNITY FOR YOUR DEALERSHIP: RULES OF ENGAGEMENT By Josh Rogers Does your dealership sell scooters? If not, we'll offer insight into the potential revenue you're missing. If you are selling scooters, are you creating an environment that makes your scooter buyers want to return to your store with frequency? We'll look at a variety of ways for your dealership to generate a scooter community. P01x13-PSB13-News.indd 9 9/25/13 11:03 AM