Issue link: https://read.dmtmag.com/i/231891
Pre-owned/Auction PSB FOCUS 12 • December 30, 2013 • Powersports Business www.PowersportsBusiness.com ww Model year 2009 bikes were best used sellers in 2013 ADP Lightspeed study shows time in service for used units First, the model year most prevalent in 2013 sales of used units, and second, the length of time elapsed between model year and sale year when sold as used in 2013. CHART A CHART B Model year 2009 was the highest selling model year among all used units sold in metric dealerships during 2013. They accounted for 14.1 percent of all used unit sales delivered during that year. Model year 2007 (6-year-old units) were the second highest at 13.9 percent of all used units sold. It is interesting to note that for U.S. metric dealers, model year 2008 runs two percent- This study by ADP Lightspeed analyst Hal Ethington focuses on the length of time a unit is in service before reappearing and being sold as a used unit. The length of time between model year and sale date as a used unit are termed "Time in Service." Both U.S. and Canadian markets were included in this study, each broken down by either province, territory, or U.S. region. A further delineation is added between metric and V-twin units. Two areas of interest were studied: age points behind 2009 and 2007 units, at 12 percent of all units sold. Ten-year-old units and greater account for less than 5 percent of sales for each model year. Sales patterns for U.S. V-twin units differ greatly from that seen in metric dealerships. Whereas metric trades peak in the 4- and 6-year old range, V-twin is much more evenly divided between five different model years, where 1-, 2-, 4-, 5- and 6-year old units each account for just more than 10 percent of all used sales. Three-yearold units appear significantly less often, U.S.: MODEL YEAR OF USED METRIC UNITS SOLD SAMPLE: 65,000 USED METRIC UNITS SOLD IN U.S. DURING 2013 1998 3.1% 4.6% 2004 4.6% 2005 6.5% 2006 8.8% 2007 12% 10.2% 2008 14.1% 6.4% 7% 10.2% 2010 7.0% 2011 1.7% 10.3% 2012 2% 4% 6% 8% 10% 12% 14% 16% 10.6% 2013 3.8% 0% CANADA: MODEL YEAR OF USED METRIC UNITS SOLD SAMPLE: 1,800 USED METRIC UNITS SOLD IN CANADA DURING 2013 0.5% 0.9% 1.2% 2.0% 2.6% 2.9% 2% 2001 3.8% 6.5% 2005 8.4% 2006 10.4% 2009 8.8% 2010 1.2% 10.4% 2011 2% 2012 4% 6% 8% 10% 12% 14% 16% 18% Canada Metric: Average ageCANADA METRIC in years of used AVERAGE AGEunits soldUSED UNITS SOLD IN YEARS OF 10.0% 2.3% 0% CHART E 7 6 4.9 5 3 2% 4% 6% 8% 10% Canada V-twin: Average ageCANADA V-TWIN UNITS SOLD in years of used AVERAGE AGE IN YEARS OF USED units sold 8 8 5.1 5.6 6.0 6.1 6.4 6.5 6.9 6.9 7 6 4.8 5 4.0 4 2.7 1. sal yea thr sal an Us bee 11.1% 2008 7.4% ST 12.3% 2007 6.2% 5.0 5.2 12% 14% CHART F inc 2,2 de bu un 5.8 3.3 fro mo 2 1 1 0 AB BC MB NB NL NS NT ON PE SK 0 AB BC MB NB NL NS ON Source: ADP Lightspeed P09x15-PSB1-Focus.indd 12 of use cla 20 7.2 3 2 sho at life tim wi Ca sho ric ran U.S an bet 3.3% 2004 8.8% CHART D 2.3% 2003 14.7% 13.9% 15.8% 12% 2.3% 2002 9.3% 10% 2.1% 2000 6.3% 8% 1.5% 1999 4.3% 6% 1.7% 1998 2013 4 4% CANADA: MODEL YEAR OF USED V-TWIN UNITS SOLD SAMPLE: 500 USED V-TWIN UNITS SOLD IN CANADA DURING 2013 CHART C bef sec V-t yea is f un tra the 10.4% 2009 5.4% 0% Tim be an mo wi V-t Ca 2.5% 2003 13.9% CHART B the Th sal at ran CH 2002 10.1% 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 A standout in the Canadian V-twin market are 1.9% 2001 7.1% 0% CHART D 1.3% 2000 4.4% 4.5% Units up to seven years old produce 77.3 percent of all Canadian used metric sales. This same time period produces only 63.7 percent of all U.S. used sales. As in the U.S., the majority of Canadian used metric sales are found in the 4- to 6-year old units. Those model years produced 44.4 percent of all used metric sales in 2013. 0.9% 1999 3.4% CHART C U.S.: MODEL YEAR OF USED V-TWIN UNITS SOLD SAMPLE: 46,000 USED METRIC UNITS SOLD IN U.S. DURING 2013 CHART A 0.9% 1.2% 1.6% 2.3% 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 accounting for only 7 percent of all used sales in 2013. 12/18/13 11:29 AM as un mo