Issue link: https://read.dmtmag.com/i/231891
Pre-owned/Auction FOCUS PSB m www.PowersportsBusiness.com Powersports Business • December 30, 2013 • 13 !"#$%&' U.S. Metric: U.S. METRIC Average ageIN YEARS OF USED UNITS SOLD in years of used AVERAGE AGE units sold 3 ed 8 7 6 erhis of an ear 4.4 6.1 5.5 6.4 6.4 6.6 U.S. V-twin: U.S. V-TWIN Average age in years OF USED UNITS SOLD AVERAGE AGE IN YEARS of used units sold CHART G 7.2 7 6 5 5 5.7 5.7 South West 6.0 6.3 Northwest Northeast CHART H 6.4 4.9 4 4 3 3 2 2 1 1 0 California South West Northwest Northeast Midwest 0 California Midwest Source: ADP Lightspeed are B the sales received in 2013 from 2007 units. That year accounted for 12.3 percent of all used sales in 2013. Closest behind were 2008 units at 11.1 percent. Units in the 1- to 6-year-old range accounted for 63 percent of all used sales. CHARTS E, F, G AND H D TF eed Time in service for motorcycles varies greatly between geographic regions. Charts E, F G , and H compare the average length of time a motorcycle is in service before being traded, with results reported first by market (metric or V-twin), and second by six U.S. regions and 10 Canadian provinces or territories. We see that the shortest time in service before trade is found in Alberta at 2.7 years. The second shortest time is also in Alberta, where V-twin units are in service an average of 3.3 years before trade. The longest time in service is found equally in two regions: Ontario V-twin units remain on the road 7.2 years before being traded. The same length of time is recorded in the U.S. Midwest for metric units. In the U.S., California is the region with the shortest service time for both V-twin and metric at 4.9 and 5.5 years, respectively. Weather and lifestyle may both contribute to this short turn time for motorcycles in that state. Compare this with the average for all states in the U.S. except California at 6.5 for metric, and 6.0 for V-twin. It is interesting to note the range between short and long service times. In Canada, metric varies 4.2 years between regions. V-twin ranges 3.9 years between low and high. In the U.S., metric varies only 1.7 years between low and high, while V-twin varies only 1.5 years between regions. STUDY NOTES 1. Years In Service has been calculated as the sale date of the unit, compared to the model year. A 2010 unit sold in 2013 would show three years in service. Actual date of original sale and time in the dealership between trade-in and sale have not been recognized in this study. Used units selling for the second time have not been identified or excluded. 2. Unit size and class have not been part of this study. The time in service applies to all used units sold in the dealership regardless of class or type. 3. Model year 2013 units sold as used in 2013 were counted as zero years in service. 4. A total of 110,000 U.S. units were included in this study. Canadian units totaled 2,200. The number of U.S. units yields a high degree of confidence in the results presented, but the relatively low number of Canadian units returns a lower level of confidence. 5. The model year of all units was derived from the unit VIN number. The dealer applied model year was not used. 6. Average time in service has been derived as the total of all service years rendered by all units, divided by the number of units in that model year. PSB P09x15-PSB1-Focus.indd 13 12/18/13 11:50 AM