Issue link: https://read.dmtmag.com/i/231891
m P e s RZR still strong No. 1 among sand riders Sand Sports Super Show consumer survey shows Maverick rising cent at the Sand Sports Super Show. The Can-Am Maverick has displaced the Yamaha Rhino/Viking as the next most popular, with 12 percent of attendees ranking it first and 31 percent second, disregarding price. BY DAVE McMAHON The Polaris RZR is also the most popular side-by-side model for sand riding, with 68 perEDITOR IN CHIEF cent ranking it first for sand riding. An additional Exclusive data provided to Powersports Busi- 14 percent rank the RZR second for sand riding. ness from Clarity Research shows that disre- When asked which side-by-side vehicles they garding price, the Polaris RZR continues toprice, rank your top 3 Side-by-Sides Polaris RZR, up from 54 own, 59 percent said Disregarding be the most popular side-by-side, ranked first by percent in 2012 and 35 percent in 2011. Yamaha 68 percent of attendees and second by 15 per- Rhino followed at 26 percent, down from 28 percent in 2012 and 43 percent in 2011. The median age of attendees at the Sand Clarity Research, a consumer-based pow- Sports Super Show in 2013 was 41. Median ersports marketing research company, also household income among 2013 attendees was found that of their survey takers, 8 percent plan $93,249, nearly equal to 2012. Males made to purchase a new side-by-side within the next up 82 percent of attendees, continuing the year, down from 11 percent the past two years. increase in male attendance since 2011. A total of 7 percent of the survey takers said The study was conducted Sept. 20-22, 2013, they plan to purchase a new ATV within the at the Orange County Fairgrounds in Costa next year, down from 8 percent a year ago and Mesa, Calif. The survey was self-administered, down from 17 percent in 2007. Rank your top 3 Side-by-Sides for Sand Riding taking approximately three minutes to com Also, 7 percent of the survey takers said they plete. A total of 253 interviews were completed. plan to purchase a new motorcycle within the Respondents were offered an instant lottery next year, down from 12 percent a year ago. ticket for participating in the survey. PSB DISREGARDING PRICE, RANK YOUR TOP 3 SIDE-BY-SIDES RANK YOUR TOP 3 SIDE-BY-SIDES FOR SAND RIDING Total Top 3 Total Top 3 Can-Am Maverick Arctic Cat Wildcat 10% 59% 23% Kawasaki Teryx 4% Yamaha Viking 3% 7% Honda Pioneer 26% 4% 8% 15% 15% 10% Arctic Cat Wildcat 10% Kawasaki Teryx 4% Yamaha Viking 3% 8% Honda Pioneer 9% 27% 10% 34% 31% Can-Am Maverick 12% 12% 7% Polaris RZR 69% 15% 68% 90% 19% Polaris RZR ers at e is ed It's de ed, en om Powersports Business • December 30, 2013 • 17 ATV www.PowersportsBusiness.com John Deere Gator RSX 1% John Deere Gator RSX odty, 3% 4% 2% 0% 10% 20% 30% 40% Ranked # 1 18 P16x18-PSB1-ATV.indd 17 50% 60% Ranked # 2 70% 80% Ranked # 3 90% 100% 14% 68% 88% 6% 70% 29% 31% 55% 24% 21% 16% 16% 36% 9% 20% 4% 7% 2% 2% 5% 1% 0% 10% 13% 8% 20% 30% Ranked # 1 40% 50% 60% Ranked # 2 70% 80% 90% 100% Ranked # 3 Source: Clarity Research 12/18/13 11:16 AM