Issue link: https://read.dmtmag.com/i/37044
6 • AUGUST 2011 • WORLD FENCE NEWS Franck Seguin, president of BFT USA, a major manufacturer of UL/CSA approved electromechanical and hydraulic operators, has an- nounced a redesigned company logo and a change of motto: “Tuned to you.” “Our goal has always been to lis- BFT USA “tunes” its message to emphasize focus on customer needs ten and to understand our customers’ needs and respond by providing qual- ity products and customer service,” said Seguin. “By ‘tuning in’ to our cus- tomers, we are able to add more value to better impact their business. We strongly believe that being ‘tuned to our customers’ perfectly reflects the image we portray in the North American markets.” BFT’s communication, promo- tional materials, print ads and web site picture dealers whose personalities and traits are reflected on the BFT products they are shown with. (Check out two examples at right.) “This motto is further explained by our brand promise,” said Seguin. “With BFT, your job gets easier from start to finish. We manufacture a full range of innovative, well designed products that you and your customers can count on to work reliably, day in and day out. BFT establishes a posi- tive relationship throughout all chan- nels within our industry,” said Gary Goldstein, national sales manager. “At BFT, we offer the best value for your investment, backed by a team of peo- ple who truly care and will always go the extra mile for customer satisfac- tion. We just won’t settle for less!” BFT USA, backed by its head of- fice’s 25 years of experience, has been distributing quality CSA/UL approved gate operators in North America for over 10 years. Since October 2006, BFT U.S., Inc., a wholly owned sub- sidiary of BFT S.p.A. of Italy, opened an office in Boca Raton, Florida. From this location the company stocks all of its UL/CSA ap- proved electro- mechanical and hydraulic opera- tors. BFT USA distrib utes throughout U.S., Canada and the Caribbean Is- lands. The com- pany also provides techni- cal service and training as well as develops some local prod- ucts for the gate market. Since March 2004, BFT has been owned by The SOMFY Group, a world- wide leader in automation for homes and buildings. Somfy USA’s North American subsidiary, Somfy Systems, based in New Jersey, Florida and Cal- ifornia, has been present in the U.S. since 1977. For more information on BFT USA and its products, call 877-955- 8155 or 561-995-8155, fax 561-995- 8160, e-mail info.bft@bft-usa.com or visit www.bft-usa.com. FAIRFAX, Va. — Two local chap- ters of Associated Builders and Con- tractors, Inc. have awarded Long® Fence the nationally recognized Gold STEP Award for safety performance and commitment to training and inci- dent prevention. The Metro Washington chapter presented the award on May 19. The Virginia chapter presented their award on June 7 at the Fair Oaks Marriott in Fairfax, Va. Leo Titus, president of ECS Mid- Atlantic LLC, was the guest speaker. The Safety Training Evaluation Process (STEP) Gold designation sets companies apart from their competi- tion by showing commitment to im- proving jobsite safety through training and prevention, ABC stated, adding that “STEP Gold recipients understand what it means to commit to building the strongest safety program possible.” Long Fence will also receive a 2011 Paragon Certificate of Commen- dation from the Virginia chapter of As- sociated Builders & Contractors for achieving a safety incident rate below continued on page 68 Long Fence receives multiple awards for safety performance and incident prevention