Issue link: https://read.dmtmag.com/i/422004
FOCUS PSB E-commerce/DMS www.PowersportsBusiness.com Powersports Business • December 1, 2014 • 21 "The National Parts and Accessories web- site, with its 24/7 online access, is one of the many ways BMW Motorrad USA supports our rider family with tools that make it easy to keep their bikes authentic with original BMW parts," commented Michael Hernandez, manager, Parts and Accessories, BMW Motorrad USA. "It also reinforces our commitment to our dealer network by helping them connect with the growing number of riders shopping online." The BMW Motorrad USA National Parts and Accessories website raises online expo- sure for original BMW parts, accessories and riders' equipment, making it easy for riders to find and buy. Dealers can directly benefit from BMW Motorrad USA marketing support by utilizing the site to meet owners online and enhance parts and equipment sales. ADAM SYSTEMS DEVELOPS CLOUD-BASED DMS SOLUTION Dealer management system (DMS) provider ADAM Systems has completed new finance and insurance (F&I) tools for BraunAbility to help its dealers easily and confidently secure financing for buyers of its mobility vehicles. BraunAbility is the world's leading manu- facturer of wheelchair accessible vehicles and wheelchair lifts in the mobility industry. It sells through independent dealers in 50 states. Until now, some of these dealers operated without comprehensive F&I processes and thus strug- gled to obtain financing for their customers. To address this gap, BraunAbility worked with ADAM Systems to set up a state-specific F&I network. Now BraunAbility dealers input customer and deal information into RouteOne, which then flows into Xcelerate, ADAM Sys- tem's fully managed cloud-based DMS portal. Using Xcelerate, BraunAbility's centralized F&I department now imports all transaction information, calculates state-specific deals and payments and prepares PDF documents to be emailed to the appropriate dealership for cus- tomer signature and closing. The system also tracks deal progress. "Now through ADAM Systems, BraunAbil- ity Finance works with our dealers to secure state- specific financing and insurance products for consumers purchasing new and used mobil- ity vehicles," said Thomas Eastman, CFO, BraunAbility. "The results now make it much more practical and successful for our dealers to obtain the kinds of F&I services their customers require." According to the National Mobility Equipment Dealers Association, more than 18 million people in the United States and Canada have mobility issues. With nearly 50 years of experience, BraunAbility and its products bring freedom to wheelchair and scooter users around the world. Its wheelchair accessible vehicles have both the chassis and conversion secured by the VIN of the unit, much like any standard vehicle loan. "By engineering this solution for BraunAbil- ity, ADAM Systems is now an important part of meeting the transportation finance needs of a very important and deserving segment of Amer- ica," said Bruce Weaver, president of ADAM Systems. "We're grateful to have been chosen to be part of empowering BraunAbility dealers to better serve these consumers." STRONG APP SALES FOR SPARTA COMMERCIAL Sparta Commercial Services, Inc. reported that its mobile application products have experienced a 400-percent increase in new mobile app sales month-over-month, Septem- ber 2014 versus September 2013. Since the recent expansion of its sales and marketing staff, Sparta has experienced a surge of potential clients attending demon- strations of its mobile app product, and the success in converting these potential clients into actual customers has resulted in this increase in sales. Sparta's Mobile Applications Division offers a customizable mobile app product for vehicle and powersport dealer networks. Specialty Mobile Apps is a product that gives dealers their own branded mobile app. The app allows dealers to stay in contact with their customers and communicate about promo- tions, special events, new inventory arrivals and more. iMobileApp is the newest mobile app product from Sparta — providing small and growing companies with a customized mobile app for their businesses. PSB DIGEST automatically route orders originating in a specific area to assigned dealers to comply with the brands' territory policies and best practices. "Shopatron powersports clients have proven to be market leaders, anticipating the industry shift toward consumer-brand relationships by investing in new sales channels that support evolving customer needs," Stevens said. "These brands are certainly paving the way for the automotive industry, who we believe will lever- age similar technologies to unite dealers and manufacturers online in the future." Total same store sales revenue for pow- ersports brands with Shopatron increased 23 percent in Q1 2014, year over year. There are approximately 50 powersports brands deployed on Shopatron that partner with more than 2,000 powersports dealers on the Shopa- tron network to fulfill orders. PSB SHOPATRON CONTINUED FROM PAGE 17